target audience: TECH SUPPLIER Publication date: Sep 2023 - Document type: IDC Survey - Doc Document number: # US51213523
Digital Wellness and the Future Consumer: Virtual Visits, Fitness Apps, and Social Media's Role in Focus
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Abstract
This IDC Survey examines selected results from IDC's Wellness and Online Learning Survey fielded in 4Q22. Results and analysis focus on consumer engagement with a range of digital wellness apps, services, and experiences. Areas of focus in this document include virtual doctor visits, sources used by consumers for wellness-related information, and fitness. Generational differences, consumer satisfaction with experiences, and categories of wellness apps used are also highlighted.
"While virtual visits are far from mainstream in the post-pandemic world, consumers who use them are generally highly satisfied with the experience," said Marlanna Bozicevich, associate project analyst for IDC's Device and Consumer research. "Digital wellness remains a key area for transformative consumer experiences across a wide range of apps and services."