target audience: TECH BUYER Publication date: Sep 2023 - Document type: IDC PeerScape - Doc Document number: # US51259423
IDC PeerScape: Peer Insights to Transform Customer Experience Using GenAI
Content
List of Figures
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC PeerScape describes three practices to transform customer experience using GenAI.
"GenAI is extremely powerful, but it's new, and your customers are a precious asset. Savvy leaders will focus their attention on a POC that both delivers ROI and minimizes risk while pointing the way to more intimate customer interactions in the future," says Stanley B. Gibson, adjunct research advisor with IDC's IT Executive Programs (IEP).