target audience: TECH BUYER  Publication date: Mar 2024 - Document type: IDC Innovators - Doc  Document number: # US51624124

IDC Innovators: Price Optimization for Usage and Recurring Revenue Models, 2024

By:  Mark Thomason Loading


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This IDC Innovators study highlights emerging vendors revolutionizing pricing optimization for recurring and usage-based revenue models, addressing the complex challenges of setting competitive, value-based prices in an increasingly subscription-oriented market. These innovators, including Continuous Technologies, Corrily, Ibbaka, and m3ter, offer unique solutions that leverage technology to enhance pricing strategies, reduce customer churn, and support growth in various industries, from SaaS to healthcare, by providing advanced analytics, consumption models, and integration capabilities.

"Optimizing pricing for recurring revenue models is evolving; leveraging technology and data analytics is key to optimizing revenue strategies and reducing customer churn," said Mark Thomason, research director for Digital Business Models and Monetization.


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