target audience: TECH BUYER  Publication date: Jan 2024 - Document type: Tech Buyer Presentation - Doc  Document number: # US51801424

Ten IDC Generative AI Predictions Influencing Persuasive Content Management and the Customer Experience

By:  Marci Maddox Loading


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This IDC Tech Buyer Presentation looks at 10 generative artificial intelligence (GenAI) predictions across 2024 IDC FutureScape documents that address the changes to investment in content management technologies or changes in content management business practices that influence the customer experience. The goal of this document is to outline how the use of GenAI in content tasks, data collection, digital skills, and operations will influence content management practices and in turn the customer experience in the future.


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