target audience: TECH SUPPLIER  Publication date: May 2024 - Document type: Market Presentation - Doc  Document number: # US51872624

IDC SaaS Path: Executive Summary, 2024 — Examining the SaaS Buyer's Journey


  • Nadia Ballard Loading
  • Eric Newmark Loading
  • Mickey North Rizza Loading
  • Frank Della Rosa Loading
  • Simon Ellis Loading
  • Sam Halwani Loading
  • Kevin Permenter Loading
  • Mark Thomason Loading
  • Patrick Reymann Loading
  • John Snow Loading
  • Brian O'Rourke Loading
  • Heather Herbst Loading
  • Alicia Mokwa Loading
  • Zachary Chertok Loading
  • Jordan Steele Loading


  • 57 slides

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This IDC Market Presentation provides an executive summary of the worldwide findings from IDC's 2024 SaaS Path program.

IDC's 2024 SaaS Path program polled 2,875 respondents across 5 continents and 12 countries to collect information on SaaS adoption, the SaaS buyer's journey, and SaaS vendor preferences and ratings.

Coverage includes application adoption, deployment models, budget plans and replacement cycle timing, purchasing preferences and attitudes toward SaaS buying channels, pricing options, SaaS management platforms, ratings, spend, and advocacy scores for 23 functional application markets including accounts payable; accounts receivable; contract life-cycle management (CLM); core HR; asset life-cycle management (ALM); employee experience; ERP; facility management; finance; financial governance, risk, and compliance (GRC); learning experience management (LXM); M&A software; payroll; procurement; product life-cycle management/computer-aided design (PLM/CAD); professional services automation (PSA); supply chain management (SCM); subscription management; talent acquisition; talent management; tax; travel and expense; and treasury and risk management.


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