target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: IDC Survey - Doc Document number: # US51923624
IDC Survey: Video Platforms
Content
- 18 slides
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Abstract
This IDC Survey presents key use cases, buying criteria, and key capabilities for video platform software from IDC's February 2024 Video Platforms Survey. The content also delves into the decision-making process regarding spending on video platform software.
"Video platform software is revolutionizing business communication, education, and marketing, but are we fully leveraging its potential?" asks Marci Maddox, research vice president, Digital Experience Strategies at IDC. "The wide set of use cases for driving improved employee productivity and revenue from improved customer experiences are within reach for many organizations with the video platforms available in the market today."