target audience: TECH BUYER  Publication date: Mar 2024 - Document type: IDC Perspective - Doc  Document number: # US51924322

Planning Smartness: AI in Retail Scenario Planning

By:  Ananda Chakravarty Loading


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This IDC Perspective discusses the importance and benefits of "what-if" scenario planning in retail with the integration of artificial intelligence (AI).

"The value of scenario planning challenges existing models and the status quo. In retail, AI allows decision-makers to speed up the process, simulate real-time conditions, and anticipate the future opportunities and conditions to brace for," says Ananda Chakravarty, VP research, IDC Retail Insights.


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