target audience: TECH BUYER Publication date: Apr 2024 - Document type: IDC Perspective - Doc Document number: # US51977724
Ranking Functions and Features of Data Clean Room Technology
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Abstract
This IDC Perspective details the importance of data clean room technology. Data clean room technology is emerging as a crucial tool for enterprises to share data while ensuring privacy and ownership, with applications across various sectors like marketing, healthcare, and fraud prevention. Despite its potential, adoption is still in the early stages, with users expressing mixed satisfaction levels regarding ease of use and functionality. IDC research highlights the importance of security, privacy, and collaboration capabilities in these technologies, advising buyers to consider multiple vendors and assess tangible benefits for sustained business value.
"In the dynamic landscape of data management, the emergence of data clean room technology stands as a testament to innovation meeting necessity. As organizations navigate the complex terrain of privacy regulations, consumer expectations, and the need to safeguard proprietary enterprise information, these solutions hold a lot of promise. Feedback from early adopters is key to maturing this solution," said Lynne Schneider, research director for Data-as-a-Service and Data Marketplaces at IDC.