Custom Solutions | idc.com
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Drive your business forward with the power of global research, worldwide reach, and thought leadership

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With proven approaches and research-backed methodologies, IDC helps you:

  • Build successful business strategies
  • Make informed decisions for planning and budgeting
  • Develop relevant, impactful marketing messages and campaigns to engage your audience
  • Support sales throughout the customer buying cycle
  • Measure all aspects of your business
  • Grow your business via insights into your brand, product and customers

IDC Custom Solutions develops and delivers programs designed around your specific business goals using a foundation of research and insights across technologies, geographies, and industries as well as expertise across practice areas that span strategy, sales and marketing, and business measurement and management.

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managing

Managing and Measuring

3rd Party competitive analysis, market benchmarking, strategy validation, opportunity identification

  • Asset
  • Control Compensation
planning

Planning and Budgeting

Strategic decisions based on insights, data and expert advice

  • Strategy development
  • Budgeting and resourcing
  • Organizational planning
driving-revenue

Driving Revenue

Improve demand generation, achieve faster conversion rates, increase revenue, and develop long-term customer and partner relationships.

  • Awareness and consideration
  • Demand generation
  • Sales enablement
  • Customer and partner loyalty

Custom Analytics

IDC's Custom Analytics practice provides actionable market intelligence that focuses your organization on a common, single version of the truth, reducing time and resources deployed by your teams. This enables confident allocation of capital and personnel, and timely measurement of market performance.

Are you looking for ways to generate more leads and shorten the sales cycle?

Case Study

Get one source of market intelligence that helps you speed your decision making process, strategically allocate money and resources, and plan for market entry or expansion.


Download Case Study

Practice Leads Team

Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.

Boyd Chastant

Vice President, Worldwide Custom Analytics Practice

Kelly Matthews

Consulting Director, Custom Analytics Practice

Buyer Behavior

IDC's Buyer Behavior Practice integrates IDC's worldwide primary market research capabilities, technology market data and analyst expertise, to provide insight into the needs of the business and consumer technology decision maker. Increase market share via stronger opportunity identification, informed product development, and messaging targeted to the specific needs of your global customers.

Are you looking for ways to generate more leads and shorten the sales cycle?

Case Study

Get actionable insight on the buying behavior of business and consumer technology decision makers to help you make more informed product development and marketing decisions.


Download Case Study

Practice Leads Team

Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.

Carol Glasheen

Vice President, Quantitative Research Group, Custom Solutions

Warren Shiau

Research Vice President

Robert Burbach

Research Manager, Survey & Analysis

Content Marketing Services

Deepen engagement at every touch point with IDC branded social, mobile, and multi-channel assets. IDC’s Integrated Marketing experts collaborate with you to build and deliver messaging, assets, tactics, and marketing execution that support your goals.

Are you looking for ways to generate more leads and shorten the sales cycle?

Case Study

Develop compelling content, messaging, and campaigns that engage your target audience and compel actions that move your prospects and customers along the buying cycle.


Download Case Study

Practice Leads Team

Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.

Jason Cunliffe

Vice President, Custom Solutions Content Marketing & Sales Enablement Services

Chris Picanso

Vice President, Custom Solutions, Project Resource Office & Content Marketing Services

Nancy Selig

Research Vice President, IDC’s Interactive Platform Services, Worldwide Custom Solutions

Thought Leadership

IDC's Thought Leadership practice provides leading edge content that elevates your brand image and associates your company with emerging technology trends – to drive your global media coverage, market awareness, and re-define your client dialogue.

Are you looking for ways to generate more leads and shorten the sales cycle?

Case Study

Associate your brand with an emerging technology trend and raise your thought leadership position in the marketplace.


Download Case Study

Practice Leads Team

Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.

Chris Picanso

Vice President, Custom Solutions, Project Resource Office & Content Marketing Services

Jason Cunliffe

Vice President, Custom Solutions Content Marketing & Sales Enablement Services

Business Value Strategy

IDC’s Business Value Strategy practice provides financial justification for a vendor’s IT solution, transforming sales focus from product features to customer value. This change in how you conduct your customer dialogue shortens the sales cycle, quickens conversion rates, and increases revenue

Are you looking for ways to generate more leads and shorten the sales cycle?

Case Study

Refocus your sales team on demonstrating the customer value and ROI of your IT solutions – so you can generate more leads and shorten the sales cycle.


Download Case Study

Practice Leads Team

Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.

Randy Perry

Vice President, Business Value Strategy Practice

Matthew Marden

Research Director, Business Value Strategy Practice

Partnering

IDC's Partnering Practice provides actionable partner intelligence and tools to help companies design, develop, and manage successful partnering programs. Improve your influence with partners and maximize the return of your partnering investment.

Are you looking for ways to generate more leads and shorten the sales cycle?

Case Study

Educate and guide your partners to be successful with your solutions, nurture loyalty with tools and outreach to retain your top performing partners and train your partners to maximize the value of your partner program.


Download Case Study

Practice Leads Team

Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.

Daniel O'Boyle Kelly

Vice President, IDC Global Partnering Practice, Custom Solutions

Steve White

Program Vice President, Channels and Alliances

Sales Enablement

IDC's Sales Enablement practice empowers your organization to sell more effectively and work more productively by making your sales conversations highly relevant to your buyers' needs.

Are you looking for ways to generate more leads and shorten the sales cycle?

Case Study

Ensure sales teams are in the best position to sell more effectively with highly relevant conversations that advance the sales process with their prospects and buyers.


Download Case Study

Practice Leads Team

Our practice leads are experts in their area and collaborate extensively with IDC's analyst teams and domain leads to synthesize IDC's deep market expertise into actionable intelligence for clients.

Ashley Gilliam

Consulting Vice President, IDC Insights

Jason Cunliffe

Vice President, Custom Solutions Content Marketing & Sales Enablement Services

IDC Custom Solutions Leadership Team

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Crawford Del Prete
Executive Vice President, Worldwide Research Products & Chief Research Officer
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Scott McLarnon
Senior Vice President, Worldwide Custom Solutions
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Steve Fontaine
Group Vice President, Custom Solutions, General Manager
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Michael Cousins
Group Vice President, Worldwide Consulting
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Mark Winther
Group Vice President and Consulting Partner, Worldwide Telecommunications

IDC Custom Solutions Teams

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