Compelling, Flexible Content with Analyst Insights

Licensed or customized content helps free your time and fills your calendars with thought leadership content filled with analyst insights.

IDC’s Licensed and Customized Marketing Content

Adaptable content built around your businesses’ brand association with relevant technology topics and trends and leveraging expert opinion from the CSP community.

We help you:

  • Develop custom assets tailored to your businesses’ marketing messages
  • Create thought leadership content that associates your brand with industry-recognized credibility
  • Provide you with digital distribution rights to license and share IDC published research with your target audience

Licensed and Customized Content Approach

Marketing content that integrates with your digital marketing campaigns

  • Licensed Content

    Digital distribution rights for an existing published IDC document or excerpt provide you with a license to share the research with your target audience.

  • Customized Content

    IDC White Paper or Spotlight, pulls from IDC’s published research, and combines it with customized insight and commentary from an IDC analyst.

Related Resources

For more examples of actionable insights from IDC analysts visit our Content Showcase.

Create Awareness with C-Level Buyers

read case study Create Awareness with C-Level Buyers

Building a B2B Thought Leadership Marketing Content Plan

Download our guide Building a B2B Thought Leadership Marketing Content Plan

Licensed vs. Customized Content. How to Choose Which is Right for You.

Developing compelling content, messaging, and campaigns that engage your target audience and move your prospects and customers along the buying cycle is not a simple task. It is a time and cost struggle to create the varying content that your buyer is looking for at each stage of their journey.

Empower your content marketing with research-driven options

IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

  • Encouraging all partners to share in our mission
  • Understanding environmental issues and sharing information with our partners
  • Recognizing that fiscal responsibility is essential to our environmental future
  • Instilling environmental responsibility as a corporate value
  • Developing innovative and flexible solutions to bring about change
  • Using our platforms and position in the IT industry to promote sustainability
  • Minimize air travel to help reduce our impact on the environment
  • Minimize use of materials and energy consumption in our offices
  • Create a working environment that efficiently uses our office space
  • Develop and maintain a hybrid working model that benefits both our employees and business partners
  • Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office
  • Engaging employees and promoting active participation in environmental and sustainability initiatives