Worldwide Marketing Campaign Management Software Forecast, 2023–2027

IDC Market Forecast Figure

• Figure: Worldwide Marketing Campaign Management Software Revenue Snapshot

Executive Summary

• AI for Everyone

• Connected Front-Office Architecture

• Figure: Connected Clouds and Customer Experience Orchestration Services

• Composability

• Synopsis

Advice for Technology Suppliers

• Go-to-Market Innovation

Market Forecast

• Table: Worldwide Marketing Campaign Management Software Revenue, 2022–2027: Current Currency and Constant Currency ($M)

• Figure: Worldwide Marketing Campaign Management Software Revenue Growth, 2022–2027: Current Currency and Constant Currency

• Table: Worldwide Marketing Campaign Management Software Revenue by Deployment Type, 2022–2027 ($M)

• Figure: Worldwide Marketing Campaign Management Software Revenue by Deployment Type, 2022–2027

• Table: Worldwide Marketing Campaign Management Software Revenue by Region, 2022–2027 ($M)

• Figure: Worldwide Marketing Campaign Management Software Revenue by Region, 2022 and 2027

Market Context

• Drivers and Inhibitors

• Drivers

• AI/ML

• Digital First/Digital Only

• Customer Experience and Connected Front Office

• Personalization and Privacy

• Inhibitor

• Inflation

• Significant Market Developments

• Everyone's a Prompt Engineer

• Changes from Prior Forecast

• Table: Worldwide Marketing Campaign Management Software Revenue, 2018–2027: Comparison of June 2022 and June 2023 Forecasts ($M)

• Figure: Worldwide Marketing Campaign Management Software Revenue in Current Currency, 2018–2027: Comparison of June 2022 and June 2023 Forecasts

• Figure: Worldwide Marketing Campaign Management Software Revenue in Constant Currency, 2018–2027: Comparison of June 2022 and June 2023 Forecasts

Market Definition

Methodology

• Historical and Forecast Market Values and Exchange Rates

• Table: Exchange Rates, 2018–2027

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