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Map global tech demand

Get your bearings in the global technology landscape with spending and forecast data from IDC Black Book. Power analysis and understanding of ICT markets and emerging spending trends in key regions.

From a Black Book customer

“We love the resources we have from IDC because we continue to learn from them and the data they provide.”

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IDC’s Black Book will help your business to:

  • Align your sales strategy and tactics to the latest market opportunities
  • Stay on top of tech market shifts and changes at a global, regional, and local scale
  • Plan for future new or adjacent market expansion
  • Better target go-to-market initiatives

Why use IDC’s Black Book?

  • Refine your TAM
  • View the complete ICT marketplace
  • Adapt to the fast-changing market conditions

What key roles does Black Book help support?

  • Market Intelligence
  • Strategy and Planning
  • Research and Development

Your trusted source for worldwide technology market coverage.

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European data & analytics solutions

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The confidence in knowing

The world’s most ambitious technology companies build their future with IDC. They rely on our deep data, award-winning analysts, and flexible delivery to illuminate what’s next — and to guide the decisions that drive growth, differentiation, and lasting impact.

  • 11B+ Data points

  • 115+ Technologies

  • 600K+ Companies

  • 100K+ Contracts

Data & analytics solutions

Whether you work in market intelligence, strategy, marketing, sales, or channels & alliances, our portfolio provides a toolkit for your organization to:

  • Black Book

    • Refine your TAM
    • Gain a comprehensive view of the entire ICT marketplace
    • Adapt to rapidly changing market conditions
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  • Spending Guide

    • Market benchmarking
    • Investment decision-making
    • Establishing thought leadership
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  • Tracker

    • Measure market share performance
    • Monitor competitors’ digital presence
    • Stay updated on European distribution sales
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  • Channel Partner Ecosystem

    • Evaluate and onboard new partners
    • Define and enhance your channel strategy
    • Identify competitor networks
    • Benchmark partner performance
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  • Wallet

    • Identify key company targets
    • Enhance sales execution
    • Gain insights into IT purchasing behaviors
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  • Service Contract Database

    • Streamline account development
    • Decrease sales cycle duration
    • Identify targeted opportunities for bidding
    • Drive technology adoption among service firms
    Learn more

IDC's team of over 1,300 analysts worldwide provides extensive global, regional, and local insights into technology and industry trends, covering over 110 countries.

Your trusted source for worldwide technology market coverage.

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Wir denken die Welt neu mit Blick auf die Auswirkungen von Technologie auf Wirtschaft und Gesellschaft

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IDC ist der weltweit führende Anbieter von Marktinformationen, Beratung und Events für die IT-, TK- und Consumer-Tech-Märkte

Mit mehr als 1,300 Analysten auf der ganzen Welt bietet IDC globales, regionales und lokales Fachwissen über Technologie- und Branchentrends in über 110 Ländern. IDC hilft IT-Professionals, Führungskräften und Investoren seit fast 60 Jahren dabei, faktenbasierte Technologieentscheidungen zu treffen und ihre Geschäftsziele zu erreichen.

IDC – Analystenhaus des Jahres

Bereits zum fünften Mal in Folge wurde IDC eine der höchsten Auszeichnungen im Bereich der Technologiemarktforschung verliehen.

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Events in der DACH-Region

IT- und Business-Entscheider in Deutschland, Österreich und der Schweiz erfahren von führenden Experten und Analysten alles über die neuesten Trends und Themen, die zukunftsweisende Business-Imperative prägen.

Alle Events Anzeigen Eventkalender 2026

  • IDC Cybersecurity Summit

    Standort: Köln, Germany

    9. September 2025 | In-person

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  • IDC Cloud Summit

    Standort: Frankfurt, Germany

    28. Oktober 2025 | In-person Format

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Werden Sie Event-Partner

Ganz gleich, ob Ihr primäres Ziel darin besteht, Ihre Markenpräsenz zu steigern, Ihre Vordenkerrolle zu untersteichen oder neues Business zu generieren: IDC-Events sprechen hochrangige Entscheidungsträger an, die sich über Markttrends und innovative Lösungen informieren und offen für neue Geschäftsbeziehungen sind.

Pressemitteilungen

Immer auf dem neusten Stand. Weitere Presseinformationen finden Sie in unserem Media Center.

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News

Informieren Sie sich jetzt über die wichtigsten IT-Trends in Europa. Hier finden Sie weitere aktuelle Informationen zu Technologie und Innovation.

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About IDC Lead Generation Tools

A web-based tool that is custom built, interactive, and developed to engage your prospects and customers. This is a self-service, quick assessment tool based on IDC research that ties in your solution’s benefits through an interactive experience. The user experience concludes with a personalized report emailed upon registration.

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Why choose a Lead Generation Tool?

  • Capture leads through compelling content and a user-friendly experience

  • Enable sales to have a short, targeted conversation with prospects and provide an immediate view into benefits and savings

Contact IDC Custom Solutions

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About IDC’s Economic and Sustainability Impact Analysis

IDC’s economic and sustainability impact analysis is a storytelling mechanism designed to quantify and demonstrate your overall economic impact as an organization, as well as highlighting social and environmental impact. Used in campaigns, IDC’s economic impact model is powerful thought leadership content that positions your company as a catalyst for social good and a creator of opportunity in local economies.

Why choose an Economic and Sustainability Impact Analysis?

  • Demonstrate the opportunity your technology delivers to generate business revenue and jobs

  • Build brand equity with authorities and attract extended media coverage

  • Create awareness that your organization is driving growth in a sustainable way, through measurable outcomes

Contact IDC Custom Solutions

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About IDC AI Use Case Discovery Tool

Designed for B2B marketers, our tool helps you simplify AI adoption, boost thought leadership and enhance brand credibility. By engaging your prospects and customers, you’ll gain valuable insights into their most relevant AI applications and challenges, allowing you to prioritize the use cases that matter most.

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How it works:

  • As part of the tool’s user experience, tech buyers get to select the function-specific business KPIs that matter most to them.
  • With personalized reports that the tool generates, your customers and prospects can identify and prioritize GenAI use cases that best align with their objectives.
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Why choose IDC’s AI Use Case Discovery Tool?

  • Boost your thought leadership

  • Simplify buying decisions

  • Strengthen your brand positioning

  • Unlock valuable customer insights

Ready to contact an IDC Custom Solutions Expert?

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Increase credibility and gain buyer trust

Reach new customers with innovative content and elevate your brand’s position in the market.

Thought leadership support for marketing innovators

B2B buyers expect you to provide relevant information, when and how they need it. They also want an on-going enriching relationship. Thought leadership programs integrate into broader campaigns to support brand building as well as sales and partner activation.

We help you:

  • Conduct research and create custom marketing content that generates and nurtures leads
  • Increase brand awareness and media coverage
  • Provide you with digital distribution rights to license and share IDC published research with your target audience
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Elevate awareness, increase media exposure, and generate leads

Every sales conversation needs to be relevant to your buyers’ needs.

  • Spotlight Papers

  • InfoBriefs

  • Impact Analysis

  • Lead Gen Tools

  • AI Use Case Discovery Tool

Engage hard to reach customers and elevate brand positioning

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About IDC Barometers

IDC Barometers are crafted to provide you with a deeper insight into competitor performance, analyze industry spending across specific markets or regions, and evaluate the performance or health of partners.

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Each Barometer incorporates the following components to deliver thorough and impactful analyses:

  • IDC Knowledge Base: Utilizing IDC’s vast Knowledge Base of data, we offer swift insights into your market, product portfolio health, competitor activities, and spending trends.
  • Expert Insights: Each Barometer program includes a lead IDC analyst who synthesizes the findings from the Barometer(s) with their expert analysis and critical guidance.
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Why choose an IDC Barometer?

  • Enhance quarterly business reviews with data and expert insights.

  • Create business cases for new products, ventures, or partnerships.

  • Swiftly access data to assess business decisions.

Ready to contact an IDC Custom Solutions Expert?

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About IDC Analyst Pulse

An IDC Analyst Pulse collects varied insights from IDC analysts regarding essential questions you may have about your business, including messaging effectiveness, market entry obstacles, or product launches in specific industries.

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Each IDC Analyst Pulse encompasses the following components:

  • Varied Analyst Perspectives: Each Analyst Pulse program features multiple IDC analysts, alongside a lead IDC analyst who compiles the findings for you.
  • Rapid Market Guidance: By engaging IDC analysts through surveys and interviews, we provide swift and thorough market insights across various industries, countries, and technology sectors.
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Why opt for an IDC Analyst Pulse?

  • Strengthen marketing messaging or product launch strategies.

  • Achieve a clearer insight into market sentiment.

  • Tackle the pressing need to comprehend competitive positioning.

Ready to contact an IDC Custom Solutions Expert?

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Sales and marketing strategies fueled by actionable market intelligence

Strategically navigate intricate market landscapes, enhance performance, and promote targeted growth across all areas of operation.

Market insights backed by expert analyst guidance

IDC Strategic Market Insights provides you and your team with key facts and insights from over 1,300 global analysts, powered by our advanced Data & Analytics platform. Streamline your decision-making with Rapid Modules that deliver prompt guidance, empowering you to implement the right strategies to accelerate growth.

With IDC Strategic Market Insights, driving your business objectives has never been simpler. Gain confidence with expert analyst support and cutting-edge market insights at your fingertips.

Rapid Modules provide you with fast, actionable insights on key areas such as:

  • Customer development and retention
  • Market entry for new product launches
  • Macro-economic impact
  • Partner development
  • Sales and account development

Enhance your planning with rapid strategic insights

Our rapid modules provide you with actionable insights quickly, empowering you to make informed decisions and stay ahead in a dynamic market.

  • IDC Barometers

  • IDC Analyst Pulse

“Recently, a significant trend we’ve observed in IDC SMI engagements is the focus on positioning for AI.”

IDC strategic market insights assists essential roles including:

  • CFOs: Provides intelligence for optimizing capital and workforce allocation to achieve optimal financial performance.
  • CEOs: Identify markets that ensure sustained competitive advantage while addressing changing market dynamics and growth opportunities.
  • Marketing Teams: Tackles the challenge of comprehending complex market trends, opportunities, and consumer behavior to develop targeted strategies with assurance.
  • Sales Operations Teams: Focus efforts for maximum effectiveness in selected regions, industries, or segments.
  • Market Intelligence: Identify growth opportunities and make informed decisions with in-depth insights into market adjacencies and competitive landscapes.

Navigate complex decisions with expert strategic insights

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