target audience: TECH BUYER Publication date: Sep 2020 - Document type: IDC Perspective - Doc Document number: # US46863920
CIO's Guide to the Future of Trust
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Abstract
This IDC Perspective is a guide to the future of trust, designed to help CIOs understand what it is and why it matters, what roles they must play, as well as key actions they must take in preparing to help build lasting trust among customers, employees, partners, and their business ecosystems. The digital era requires that CIOs move beyond risk management aimed at preventing problems to proactive and structured programs to build positive trust outcomes. As businesses struggle to survive in the face of a pandemic, geopolitical upheavals, climate change, and other challenges, trust will be a leading factor in building business success.
"CIOs are well versed with traditional measures to protect trustworthiness of their businesses, including physical and cybersecurity, data and privacy protection, and regulatory compliance," says Marc Strohlein, adjunct research advisor with IDC's Research Network. "But the era of digital transformation ups the trust 'ante,' bringing new threats and challenges even as CIOs and LOB executives strive to meet the wants and needs of customers, employees, and other stakeholders."