target audience: TECH BUYER Publication date: Jan 2021 - Document type: Tech Buyer Presentation - Doc Document number: # US47276921
Data Marketplace Reference Guide, 1Q21
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Abstract
This IDC Tech Buyer Presentation is a reference guide to the role, usage, and representative vendors in the data marketplace market. Both data sellers and data buyers are very interested in the potential of data marketplaces to bring greater efficiency and effectiveness to the buying and selling of many different domains of data. Marketplaces add value by centralizing offerings from multiple vendors, but they can also provide a wide variety of services in data acquisition and preparation; identity, privacy, and compliance; promotion and productivity; delivery and monitoring; and the deployment and implementation of third-party data. In this rapidly evolving market, this reference guide is one of the tools IDC is producing to help participants in this market to better understand the possibilities and capabilities and short-list vendors.