target audience: TECH SUPPLIER  Publication date: Jun 2023 - Document type: Market Perspective - Doc  Document number: # EUR150871323

"Shift Left" Sustainability and Why It's Gaining Attention


  • Jennifer Thomson Loading
  • Katharina Grimme Loading


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This IDC Market Perspective discusses the concept of shift-left sustainability/software engineering and development that is sustainable by design. It explores why this topic is gaining importance to support future digital business strategies and how both software and services vendors as well as end-user organizations can respond (and are responding).

"There is a need for development and engineering teams to shift beyond usability, adaptability, and maintainability of software, and team sustainability (cognitive load/staff retention); their strategy must encompass the implementation of software development practices that minimize the environmental, social, and economic impacts of software. With increasing demand for software products and services, buyer organizations and vendors must start to adopt best practices and principles that infuse a sustainability mindset," said Jennifer Thomson, AVP European Research.


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