target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Market Presentation - Doc Document number: # EUR150909923
The State of Digital Use Cases in Europe: The Agile Work Digital Lane — Part 2 of 7
This IDC Market Presentation provides insights into the top 10 fastest-growing European agile work use cases from the IDC Worldwide Digital Transformation Spending Guide — April 2023 (V1 2023). For each use case, this report guides vendors in moving technical conversations with traditional IT contacts to use-case-based conversations with workforce executives (e.g., chief human resource officers, chief talent officers, chief learning officers) and broader line-of-business (LOB) and IT audiences, serving as a reference for sales pitches. The report:
- Highlights workforce personas involved in steering, financing, and influencing use cases and how they should collaborate to ensure the successful implementation of the use case
- Understands workforce-specific and overarching technology as well as architecture requirements
- Provides detailed examples of end users working and implementing each workforce/workplace/workspace-related use case
"European CEOs are still eager to invest in digital and technology solutions to enable a hybrid workplace as well as to attract and retain talents and skills, showing how workforce-related technologies still have high growth potential. On average, the use cases in the agile work lane grow faster than broader digital spending, a market still growing at a double-digit growth rate," said Erica Spinoni, senior research analyst, European Digital Business Practice and Future of Work.