target audience: TECH SUPPLIER  Publication date: Mar 2024 - Document type: Market Perspective - Doc  Document number: # EUR150991323

The Future of Distributor Marketplaces


  • Josh Budd Loading
  • Andreas Storz Loading
  • Stuart Wilson Loading


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This IDC Market Perspective analyzes how distributor marketplaces are evolving to meet changing partner and customer buying behaviors. IDC contends that distributor ecosystems will continue to integrate with public cloud marketplace providers to offer customers a simplified and flexible way to consume and bill for IT solutions and services.

"Distribution continues to evolve in parallel with customer requirements and buying behaviors. While distributors still provide an invaluable role in a traditional linear supply chain, they can also provide partner and customer value in software-as-a-service delivery models through cloud marketplaces. The future of distributor marketplaces will likely mean greater integration and collaboration with public cloud marketplaces to create a seamless customer experience," said Josh Budd, research manager, IDC.


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