target audience: TECH SUPPLIER Publication date: Feb 2024 - Document type: Market Presentation - Doc Document number: # EUR151646624
IDC's 2024 Digital-Native Business Trends
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Abstract
This IDC Market Presentation provides an outlook on future trends for digital-native businesses (DNBs) worldwide, starting from market trends for the current year.
This presentation highlights 10 future digital-native trends on a three-year timeframe, highlighting the implications of market conditions — from economic uncertainties to skill shortages and environmental, social, and governance (ESG) regulations — on DNBs' business models, organizational structures, and technology investments, including artificial intelligence and generative AI.
The presentation concludes with key recommendations for tech providers on how to define their digital-native engagement strategies.