target audience: TECH SUPPLIER Publication date: May 2024 - Document type: Market Perspective - Doc Document number: # EUR152027524
The Rising Value of Co-Creation Activities in Optimizing Vendor-Carrier Relationships Within Complex Ecosystems
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Abstract
This IDC Market Perspective analyzes the engagement model between technology vendors Cisco and Dell and telecom operators with a focus on co-creation activities. It explores how technology vendors support, engage, and interact with telecom operators to optimize these relationships and how this type of collaboration integrates alongside wider partner engagement frameworks and ecosystem strategies.
"Building and maintaining co-creation teams and resources is an indirect investment that major infrastructure and networking vendors are utilizing to drive pull through sales of solutions and services into telecom operators based on mutually beneficial business outcomes," said Stuart Wilson, senior research director, EMEA Partnering Ecosystems at IDC.