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Megha Kumar

Research Director, Software, MEA

Megha Kumar heads the software research and advisory practice at IDC Middle East, Africa, and Turkey.  She joined IDC in 2007 and has since undertaken various research and consulting engagements for both global and regional ICT firms, as well as for public sector organizations. She regularly provides insights on market dynamics, vendor strategies, and end-user trends across the Middle East, Africa, and Turkey. As a research manager, she has been responsible for managing and delivering projects across technology areas such as information security, storage, enterprise applications, databases, analytics, Big Data, and mobility, and she frequently engages with the vendor community to advise on market and competitive strategies.

In addition to research, Kumar has aided vendors with go-to-market engagements to improve market awareness and provide end users with essential guidance on technology adoption and best practices.  She interacts with CIOs and IT decision makers across the region through interviews and discussions to better understand end-user technology preferences, priorities, and concerns.

Kumar presents at various industry and vendor conferences, and is the lead speaker for IDC's regional IT Security Roadshow. She is often quoted in the media, providing opinions on emerging markets and technologies. 

Prior to joining IDC, Kumar worked as an analyst for a Dubai-based real estate firm, analyzing market trends and working on marketing plans for upcoming developments. Aside from experience at a startup software firm in Dubai, she has also worked on research projects in Canada covering business and social concerns.

She holds a Bachelor’s degree with Honors in Marketing from York University, Canada.

SAP FY 4Q16: Strong Finish to 2016 and Ramping Up for ERP in Public Cloud

Jan 2017 - IDC Link - Doc # lcUS42266017

by: Henry D. Morris,  Bo Lykkegaard,  Daniel-Zoe JimenezMickey North RizzaMegha Kumar

SAP reported that cloud and software revenue grew 6% for the quarter and 8% for the year (all rates in this report are non-IFRS, constant currencies). Operating profit was up 2% for the quarter and 4% for the year. Cloud subscription and su...
On November 8–10 IDC attended SAP TechEd 2016 which was held in Barcelona, Spain. At the event, which marked its 20th anniversary, IDC was provided with a rich 1-to-1 interaction agenda with key global executives, enabling us to further exp...
Middle East IT Security End-User Survey, 2017

Dec 2017 - IDC Survey - Doc # CEMA42092917

by: Megha Kumar

This IDC survey is based on the findings of an online survey conducted between May 2017 and August 2017. IDC used a structured online survey to collect data from IT decision makers (C-level executives, directors, and managers) regarding the...
This IDC study presents IDC's enterprise infrastructure top 10 predictions for 2018. "Digital transformation has given rise to new IT imperatives, which span modernizing enterprise infrastructure, developing data-centric strategies and orga...
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