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Wayne Kurtzman

Research Director

Wayne Kurtzman, the IDC Research Director for Social and Experiential Solutions, is an experienced technologist, practitioner and analyst of enterprise social media, collaboration and analytics programs and responsible for the IDC Social, Communities and Collaboration practice.

Prior to joining IDC, Wayne led emerging technology programs for global B2B and B2C companies, leveraging community collaboration and social media to drive employee and customer experience, new efficiencies, and new revenue streams. He has developed global community, social, and analytics practices as well as award-winning knowledge management and advocacy programs.

Wayne is an adjunct instructor with the University of Tennessee, and a guest lecturer and speaker. A former journalist, Wayne volunteers with Destination Imagination, building 21st century creativity and problem-solving skills for students around the world.

He holds a B.A. in Communications from Hofstra University.

Instagram, the visually engaging sibling of Facebook now has 1-billion monthly active users. An array of announcements yesterday included Instagram long-form video to compete with YouTube; Facebook's new influencer marketing platform for br...
Microsoft (Nasdaq: MSFT) today announced that it has reached an agreement to acquire the world's leading software development platform, GitHub, for $7.5 billion in an all-stock transaction. Citing, in part, the benefits from "the power of c...
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This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decisi...
Customer Engagement Tops Retail Social Media KPIs

Apr 2018 - IDC Survey Spotlight - Doc # US43707218

by: Wayne Kurtzman

IDC Survey Spotlight reveals that social media marketing in the retail sector is focusing on customer engagement as its top key performance indicator (KPI) and that spend in social marketing technologies is on the rise.
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