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Rob Brothers

Program Vice President, Software and Hardware Support and Deployment Services

Rob Brothers is a Program Vice President for IDC's Software and Hardware Support and Deployment Services program, and a regular contributor to the Infrastructure Services: Transforming the Datacenter research practice. He focuses on worldwide support and deployment services for hardware and software, and provides expert insight and intelligence on how enterprises should be addressing key areas for datacenter transformation. IT hardware services covered include IoT devices, converged infrastructures, storage, servers, client devices, networking equipment, and peripherals. Software covered includes software defined infrastructures, cloud support, operating systems, databases, applications, and system software. Mr. Brothers draws on decades of industry experience to provide insights and actionable advice to assist vendors in developing, marketing, and delivering IT services. His areas of expertise include, but are not limited to, enterprise storage, server, networking, client device and high-availability and mission-critical support services, virtualization and transformational services and channel and partnering strategies.

Mr. Brothers joined IDC from Endeavor Services Group where he was director of services. In this role, he developed and implemented hardware and software support programs and advised customers on how to transform their datacenters to become more operationally efficient through the use of technology.

Rob holds a Bachelor’s Degree in Marketing from Northeastern University.

HPE Pointnext has expanded on the HPE Flexible Capacity consumption-based IT model to include solutions for data-centric and edge workloads. HPE GreenLake delivers an elastic IT model that can provide cost parity with public cloud services,...
HPE Pointnext and Rackspace have partnered to provide enterprise clients with a competitively priced private cloud option that can be hosted on-premise, in a colocation facility, or with Rackspace. This new offer embraces the agility, flexi...
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This IDC Survey Spotlight looks at the new procurement models that companies are reviewing for these devices and the impact this will have on future buying behaviors. In IDC's U.S. IT Leasing and Financing Survey, September 2017, we asked 3...
Worldwide Storage Support and Deployment Survey: Deployment

Mar 2018 - IDC Survey Spotlight - Doc # US43560218

by: Rob Brothers

This IDC Survey Spotlight discusses the survey involving over 500 enterprise storage customers worldwide about their services purchases over the past six months. Specifically, IDC asked about storage purchases and whether they purchased a p...
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What Enterprise Datacenter Customers Want (and Need)

May 04, 2017 - Framingham, MA United States