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Rob Brothers

Program Vice President, Software and Hardware Support and Deployment Services

Rob Brothers is a Program Vice President for IDC's Software and Hardware Support and Deployment Services program, and a regular contributor to the Infrastructure Services: Transforming the Datacenter research practice. He focuses on worldwide support and deployment services for hardware and software, and provides expert insight and intelligence on how enterprises should be addressing key areas for datacenter transformation. IT hardware services covered include IoT devices, converged infrastructures, storage, servers, client devices, networking equipment, and peripherals. Software covered includes software defined infrastructures, cloud support, operating systems, databases, applications, and system software. Mr. Brothers draws on decades of industry experience to provide insights and actionable advice to assist vendors in developing, marketing, and delivering IT services. His areas of expertise include, but are not limited to, enterprise storage, server, networking, client device and high-availability and mission-critical support services, virtualization and transformational services and channel and partnering strategies.

Mr. Brothers joined IDC from Endeavor Services Group where he was director of services. In this role, he developed and implemented hardware and software support programs and advised customers on how to transform their datacenters to become more operationally efficient through the use of technology.

Rob holds a Bachelor’s Degree in Marketing from Northeastern University.

Schneider Electric is making headway following the significant directional shift it began last year to drive innovation in very different aspects of its business — internet giants and edge. Beyond the critical infrastructure it provides to ...
Service desk support is a vital resource for any business; it is designed to provide the enterprise and end-user customers with an immediate point of contact that is omni-channel when they experience issues with any device or software. The ...
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On-Premise Consumption-Based Computing

Jun 2018 - IDC Perspective - Doc # US43966018

by: Rob Brothers

This IDC Perspective looks at new consumption-based offerings from three vendors: HPE, Dell EMC, and Oracle. As customers become more comfortable with new IT consumption models, IDC expects the demand for as-a-service or utility-based compu...
This IDC Survey Spotlight examines how customers want to finance or consume hyperconverged infrastructures. It offers insights into this new procurement trend and reveals that hyperconverged infrastructure options need to include new flexib...
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What Enterprise Datacenter Customers Want (and Need)

May 04, 2017 - Framingham, MA United States