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Amy Machado

Research Manager, Imaging, Printing, and Document Solutions

Amy Machado is a Research Manager for IDC's Imaging, Printing, and Document Solutions responsible for covering the hardcopy peripherals markets. Ms. Machado heads up the U.S. Hardcopy Peripherals Tracker program, covering quantitative and qualitative to the MFP and print market on a quarterly basis. Ms. Machado's research focus also includes the Production printing market as well as the Label & Packaging printing market, with an emphasis on how the DX economy is making digital technologies a large growth opportunity.

BACKGROUND

Previously, Ms. Machado was a Forecast Manager for InfoTrends, developing their shipment tracker tools and forecasting methods. She also conducted market research on new hardware technologies coming into Production print, covering the market leaders and emerging players, analyzing go-to-market strategy and offering buyer insights.  

EDUCATION/INDUSTRY ACCOMPLISHMENTS

  • B.A. in English with a minor in Political Science from Clemson University in South Carolina.


 

Print United launched by SGIA and NAPCO

Oct 2017 - IDC Link - Doc # lcUS43153017

by: Tim GreeneAmy MachadoMax Pepper

SGIA and North American Publishing Company (NAPCO) Media have announced the formation of a joint venture called PRINT United, which is an exposition designed to serve the evolving printing market. The announcement was made on Friday October...
Two Swiss companies, Radex and Bobst, have launched a joint venture called Mouvent. Radex brings substantial industrial inkjet integration capabilities to the table, while Bobst has been in the flexo printing and finishing equipment market ...
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This IDC Market Perspective provides an update on consumer and office print shipment activity in 3Q17 for the United States."On both the consumer and the office side, printers and MFPs with a small footprint and high reliability drove sales...
Mtivity: Bringing Transparency to Marketing Print Procurement

Dec 2017 - Vendor Profile - Doc # US43215717

by: Amy Machado

This IDC Vendor Profile analyzes Mtivity, a SaaS provider of marketing procurement software. Mtivity solutions automate print procurement in the marketing supply chain while offering customers real-time transparency and insight into cost sa...
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