Amy Machado is a Research Manager for IDC's Imaging, Printing, and Document Solutions responsible for covering the hardcopy peripherals markets. Ms. Machado heads up the U.S. Hardcopy Peripherals Tracker program, covering quantitative and qualitative to the MFP and print market on a quarterly basis. Ms. Machado's research focus also includes the Production printing market as well as the Label & Packaging printing market, with an emphasis on how the DX economy is making digital technologies a large growth opportunity.

BACKGROUND

Previously, Ms. Machado was a Forecast Manager for InfoTrends, developing their shipment tracker tools and forecasting methods. She also conducted market research on new hardware technologies coming into Production print, covering the market leaders and emerging players, analyzing go-to-market strategy and offering buyer insights.  

EDUCATION/INDUSTRY ACCOMPLISHMENTS

• B.A. in English with a minor in Political Science from Clemson University in South Carolina.