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Amy Machado

Research Manager, Imaging, Printing, and Document Solutions

Amy Machado is a Research Manager for IDC's Imaging, Printing, and Document Solutions responsible for covering the hardcopy peripherals markets. Ms. Machado heads up the U.S. Hardcopy Peripherals Tracker program, covering quantitative and qualitative to the MFP and print market on a quarterly basis. Ms. Machado's research focus also includes the Production printing market as well as the Label & Packaging printing market, with an emphasis on how the DX economy is making digital technologies a large growth opportunity.


Previously, Ms. Machado was a Forecast Manager for InfoTrends, developing their shipment tracker tools and forecasting methods. She also conducted market research on new hardware technologies coming into Production print, covering the market leaders and emerging players, analyzing go-to-market strategy and offering buyer insights.  


  • B.A. in English with a minor in Political Science from Clemson University in South Carolina.


Print United launched by SGIA and NAPCO

Oct 2017 - IDC Link - Doc # lcUS43153017

by: Max PepperAmy MachadoTim Greene

SGIA and North American Publishing Company (NAPCO) Media have announced the formation of a joint venture called PRINT United, which is an exposition designed to serve the evolving printing market. The announcement was made on Friday October...
Two Swiss companies, Radex and Bobst, have launched a joint venture called Mouvent. Radex brings substantial industrial inkjet integration capabilities to the table, while Bobst has been in the flexo printing and finishing equipment market ...
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PRINT 17: Digital Is Strong as Selling Evolves

Sep 2017 - Market Note - Doc # US43075817

by: Amy Machado

This IDC Market Note covers trends, announcements, and new technologies from PRINT 17, a trade show focused on graphics communications, held September 10–14, 2017, at McCormick Place South in Chicago, Illinois."The excitement and buzz from ...
What We Saw: U.S. 2Q17 Production Print Activity

Sep 2017 - Market Perspective - Doc # US43066317

by: Amy Machado

This IDC Market Perspective provides an update on production call shipment activity in 2Q17 for the U.S. region, the inaugural article in our "What We Saw" series. "The second quarter of 2017 was a very healthy one for inkjet press shipment...
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