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Amy Machado

Research Manager, Imaging, Printing, and Document Solutions

Amy Machado is a Research Manager for IDC's Imaging, Printing, and Document Solutions responsible for covering the hardcopy peripherals markets. Ms. Machado heads up the U.S. Hardcopy Peripherals Tracker program, covering quantitative and qualitative to the MFP and print market on a quarterly basis. Ms. Machado's research focus also includes the Production printing market as well as the Label & Packaging printing market, with an emphasis on how the DX economy is making digital technologies a large growth opportunity.


Previously, Ms. Machado was a Forecast Manager for InfoTrends, developing their shipment tracker tools and forecasting methods. She also conducted market research on new hardware technologies coming into Production print, covering the market leaders and emerging players, analyzing go-to-market strategy and offering buyer insights.  


  • B.A. in English with a minor in Political Science from Clemson University in South Carolina.


The labeling and packaging artwork spaces are converging. In light of that market dynamic, Loftware has acquired United Kingdom–based Gap Systems to help Loftware offer a complete SaaS platform and enact its strategic vision of combining en...
Print United launched by SGIA and NAPCO

Oct 2017 - IDC Link - Doc # lcUS43153017

by: Tim GreeneAmy MachadoMax Pepper

SGIA and North American Publishing Company (NAPCO) Media have announced the formation of a joint venture called PRINT United, which is an exposition designed to serve the evolving printing market. The announcement was made on Friday October...
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This IDC study provides a review of the 2017 U.S. multifunction peripheral (MFP) marketplace."Smart devices and managed print services (MPS) are in demand from every business of every size, and the combination of both will drive demand in t...
This IDC Market Perspective analyzes and reviews the One Canon event held this year in Fort Lauderdale, Florida, February 12–14."The One Canon event offered attendees insight into the transition of Canon into an increasingly singular, cohes...
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