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Alison Close

Senior Analyst, Worldwide Finance, Accounting, and Procurement BPO Services

Alison Close is a Senior Analyst for IDC’s Worldwide Outsourcing Services Team and leads the Worldwide Finance, Accounting and Procurement BPO Services practice, which includes Worldwide Business Analytics BPO Services. As part of developing and delivering research for this program, she also focuses on research related to IDC's 3rd platform, particularly in areas of analytics, automation and cloud/BPaaS.

BACKGROUND

Prior to joining IDC, Alison spent the majority of her time working at global digital marketing and technology agencies. Alison has worked with Fortune 500 clients leading B2C and B2B quant/qual research studies including needs assessments, new product ideation, segmentation analyses, persona development, brand tracking and market, industry and competitive analyses in support of strategic planning and marketing/communication strategies.

EDUCATION

  • B.S. in Marketing from Franklin Pierce University, Cum Laud
  • M.S in Marketing Analytics from Bentley University
On April 3, 2017, Accenture announced the acquisition of Genfour, a privately held Wales-based, pure-play automation service provider. As buyers continue to shift from simple rules-based robotic process automation (RPA) to more intelligent ...
Xerox FY 2Q16: Staying the Course

Aug 2016 - IDC Link - Doc # lcUS41651316

by: Holly MuscolinoAlison Close

On July 29, 2016, Xerox announced its 2Q16 financial results. Those financial results exceeded expectations for some metrics, but the primary theme of the announcement was progress on Xerox's three-year strategic transformation program of c...
This IDC Web Conference provides a team discussion, led by IDC's Rebecca Segal, on the key predictions that will impact the global services market over the next one to three years. Senior IT leaders and line-of-business executives will come...
Worldwide Business Analytics Services Forecast, 2017–2021

Nov 2017 - Market Forecast - Doc # US43145317

by: Alison CloseAli Zaidi

This IDC study presents IDC's spending forecast and historical sizing for the worldwide business analytics services market by key IT service categories ranging from 2012 and extending through 2021. A range of forecast assumptions are factor...
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