Ali Close is a Research Manager for IDC’s Worldwide Outsourcing Services Team and leads the Worldwide Finance & Accounting, BPaaS and Analytics Services practice, which includes coverage or Procurement and Logistics Business Process Outsourcing Services.  As part of developing and delivering research for this program, she also focuses on research related to IDC's 3rd platform, particularly in areas of analytics, intelligent automation, and Robotic Process Automation (RPA).

BACKGROUND

Prior to joining IDC, Ali spent the majority of her time working at global digital marketing and technology agencies. Alison has worked with Fortune 500 clients leading B2C and B2B quantitative and qualitative research studies including large scale brand and customer satisfaction trackers, segmentation analyses, persona development, and market and industry competitive analyses in support of strategic planning and marketing strategies.

EDUCATION

• B.S. in Marketing from Franklin Pierce University, Cum Laude
• M.S in Marketing Analytics from Bentley University