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Alison Close

Research Manager, Finance and Accounting, BPaaS, and Analytics Services

Ali Close is a Research Manager for IDC’s Worldwide Outsourcing Services Team and leads the Worldwide Finance & Accounting, BPaaS and Analytics Services practice, which includes coverage or Procurement and Logistics Business Process Outsourcing Services.  As part of developing and delivering research for this program, she also focuses on research related to IDC's 3rd platform, particularly in areas of analytics, intelligent automation, and Robotic Process Automation (RPA).


Prior to joining IDC, Ali spent the majority of her time working at global digital marketing and technology agencies. Alison has worked with Fortune 500 clients leading B2C and B2B quantitative and qualitative research studies including large scale brand and customer satisfaction trackers, segmentation analyses, persona development, and market and industry competitive analyses in support of strategic planning and marketing strategies.


  • B.S. in Marketing from Franklin Pierce University, Cum Laude
  • M.S in Marketing Analytics from Bentley University
On April 3, 2017, Accenture announced the acquisition of Genfour, a privately held Wales-based, pure-play automation service provider. As buyers continue to shift from simple rules-based robotic process automation (RPA) to more intelligent ...
This IDC Survey Spotlight leverages data from IDC MarketScape: Worldwide Procurement as a Service 2018 Vendor Assessment (IDC #US42630617, February 2018) and illustrates which pricing models are used for procurement as a service delivery. D...
This IDC Perspective highlights five practices to consider in the selection and adoption of business analytics services."The rise of big data has challenged us to think about how we extract and compile data from multiple sources, how to aut...
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