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Adelaide O'Brien

Research Director, Government Digital Transformation Strategies

Adelaide O'Brien is Research Director for IDC Government Insights responsible for Government Digital Transformation Strategies. Ms. O'Brien assists clients in understanding the full scope of efforts needed for digital transformation, and focuses on technology innovations such as Big Data, AI, cognitive, and cloud in the context of government use cases such as customer experience, data driven benefits and services, and public health protection.  Ms. O'Brien's research also includes a particular emphasis on journey maps that assist clients in understanding the full scope of efforts required to achieve outcomes, and she has benchmarked the maturity of deploying cloud and Big Data and analytics in the federal government. Her research also includes the threats and opportunities now facing government's ecosystems in leveraging agency information as a critical asset, allowing stakeholders to make better decisions, provide better services and experiences for constituents, and react in real time to limit liabilities and manage risks.


Previously, Adelaide led the Services Marketing organization at Avaya, and the end user offer management teams (including government) at Lucent. She has a long track record of translating customer preferences into actionable business initiatives, and has been recognized for leading cross-functional teams to achieve outstanding results through change management and customer focus. She has served on the Digital Government Institute Customer Services Advisory Committee, supporting leading-edge education programs on key topics facing government IT managers, received a Volunteer of the Year Award from Women in Technology, and served on the Federal Government Big Data Community of Practice. Adelaide began her career working in Minnesota State Government.


  • M.P.A in Public Administration, University of Texas, Lyndon B. Johnson School of Public Affairs
  • M.B.A in Marketing, University of St. Thomas, St. Paul, Minnesota
  • B.A. in Political Science and English, Marquette University
  • Served on the Executive Committee of American Council of Technology, Industry Advisory Council (ACT-IAC) and received the 2017 Industry Contributor of the Year aware.
  • Frequent speaker, presenter and moderator at industry conferences as well as providing analysis for multiple media outlets including CIO Magazine, Forbes, Government Technology, Washington Technology, Federal Times, Federal Computer Week,, and Web 2.0 Journal
This IDC Market Note highlights the key announcements and analyst discussions at the 2018 Unisys analyst day conference, held February15–16.
AWS re:Invent 2017: Implications for Government

Feb 2018 - IDC Perspective - Doc # US43544218

by: Frank GensAdelaide O'Brien

This IDC Perspective shares highlights of the Amazon Web Services (AWS) re:Invent 2017 conference in Las Vegas, with over 70 new product/enhancement announcements and a broadening product set that increasingly focuses on tools for digital d...
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