Kelly Brown
This IDC Web Conference shares insights by IDC's Future Consumer team about consumers' perspectives and present forecasts of new and emerging markets and offers predictions around what it will all mean across a 10-year horizon. Consumer tec...
This IDC Market Perspective offers advice on how IDC's Consumer Market Model (CMM) can be used to identify consumer market opportunities. The CMM has undergone massive change and is essential to businesses across a variety of industries as ...
This IDC Market Perspective examines the consumer digital goods and services and the sharing economy spend worldwide. It reveals the regions, key verticals, and generational cohorts that contribute to growth in IDC's Consumer Market Model 2...