target audience: TECH BUYER Publication date: Mar 2024 - Document type: IDC MarketScape - Doc Document number: # US49742623
IDC MarketScape: Worldwide Enterprise B2C Digital Commerce Applications 2024 Vendor Assessment
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Abstract
This IDC study provides an assessment of the principal B2C digital commerce platforms suitable for enterprises with an annual GMV of $500+ million. This document also discusses what criteria are most important for these companies to consider when selecting a digital commerce platform system.
"Today's B2C digital commerce platform renaissance validates the long-held belief in API-first modular composable architecture, as these new platforms aim to strike the ideal balance between ready-made solutions and customizable flexibility," says Heather Hershey, director, Worldwide Digital Commerce at IDC. "The enterprise preference for 'Goldilocks' modular composable platforms showcases a pragmatic market maturation in digital commerce. We are witnessing a profound shift toward systems that embrace technical efficiency via flexible architectures capable of experimentation and expansion, while maintaining alignment with the rapidly evolving needs of global consumers."