target audience: TECH BUYER Publication date: May 2023 - Document type: IDC MarketScape - Doc Document number: # US50607923
IDC MarketScape: Worldwide Communications Platform as a Service 2023 Vendor Assessment
This IDC study is IDC's most ambitious study of the CPaaS segment to date, with assessments of two dozen companies across the geographic and strategic spectrum. It represents a new chapter in the evolution of the industry and one that will witness a new wave of creativity as companies take on the dual challenges of meeting shifting enterprise requirements and the demands of investors.
According to Courtney Munroe, research vice president, Worldwide Telecommunications Research at IDC, "While many companies are well along on their digital transformation journey, refining and perfecting customer engagement is still a complex process. CPaaS providers are ideally suited to meet the requirements of companies to simplify, automate business processes and delight customers with efficient and intuitive customer engagement."