target audience: TECH SUPPLIER Publication date: Sep 2023 - Document type: IDC Survey - Doc Document number: # US51252723
The Future State of Content Services: The Unified Content Model
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Abstract
This IDC Survey examines a proposed model for a centralized solution that manages the content supply chain within an organization — referred to here as a Unified Content Model (UCM).
IDC's Enterprise Content and Knowledge Management Services team conducted a survey of 714 IT decision makers in North America to explore the current state of content services as well as future plans, including views about generative AI and the Unified Content Model. For the purposes of this Survey, IDC defined "content services" as technologies that enable users to capture, create, share, route, collaborate on, organize, distribute, publish, and store content in a variety of formats including text, images, audio, and video.
The Unified Content Model supports a common set of content-related services related to security, governance, archiving, measurement, and analysis, as well as the tasks to manage the supply chain stages shared by all content applications. The model also recognizes the need for sets of specialized services that may only apply to certain types of content or use cases. These services can be accessed and utilized via low-code/no-code tools to construct solutions for explicit jobs to be done that lead to specific business outcomes. Solutions based on the Unified Content Model will orchestrate the content supply chain throughout the organization.