target audience: TECH BUYER  Publication date: May 2024 - Document type: IDC Perspective - Doc  Document number: # US51477724

Harnessing AI for Scalable Sales Management Success

By:  Michelle Morgan Loading


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This IDC Perspective highlights the challenges sales managers face, such as overwhelming workloads and complex sales processes, and emphasizes the role of AI in enhancing sales management. It discusses how AI can provide personalized training, automate administrative tasks, and offer data-driven insights to improve efficiency and decision-making. The document advises technology buyers to consider organizational culture, leadership buy-in, and data readiness when integrating AI into sales operations to navigate the complexities of managing growing sales teams effectively.

"In the fast-paced world of sales, managers are often overwhelmed by the sheer volume of data and tasks," says Michelle Morgan, research manager, IDC's Sales Force Productivity and Performance. "AI offers a lifeline, helping them navigate the complexity with precision and efficiency, turning chaos into opportunity."


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