IDC FutureScape: Worldwide Future Consumer 2024 Predictions

IDC FutureScape Figure

• Figure: IDC FutureScape: Worldwide Future Consumer 2024 Top 10 Predictions

Executive Summary

IDC FutureScape Predictions

• Summary of External Drivers

• Predictions: Impact on Technology Buyers

• Prediction 1: In 2024, Content Creators Who Monetize Their Content Will Be Twice as Likely to Use GenAI for Content Creation Than Those Creators Who Do Not Monetize

• Associated Drivers

• IT Impact

• Guidance

• Prediction 2: In 2024, Consumers Earning Income from Participation in the Digital Economy Will Reach 1.2 Billion

• Associated Drivers

• IT Impact

• Guidance

• Prediction 3: In 2024, Nonbuyer Users Worldwide of Key Digital Content Services Will Reach 66% of All Users

• Associated Drivers

• IT Impact

• Guidance

• Prediction 4: In 2025, More than 50% of Video Content Viewed by Consumers Will Be via Social Media Apps (Inclusive of YouTube), with Streaming Services Trailing and Legacy Pay TV Fading

• Associated Drivers

• IT Impact

• Guidance

• Prediction 5: Despite a Long Tail of Social Media Sites, in 2025, 90% of Consumers Posting to Social Media Will Post to at Least 1 of the Top 4 Sites

• Associated Drivers

• IT Impact

• Guidance

• Prediction 6: In 2026, the Number of Content Creators Who Make Money from Content Will Top 800 Million, up from 500 Million in 2023

• Associated Drivers

• IT Impact

• Guidance

• Prediction 7: In 2026, Two-Thirds of Gen Z Consumers Will Use Social Media Influencer Opinion as a Key Driver of Product and Service Purchase Decision Making

• Associated Drivers

• IT Impact

• Guidance

• Prediction 8: By 2027, 20% of Consumers Will Subscribe to "Owning" at Least One Device as a Service

• Associated Drivers

• IT Impact

• Guidance

• Prediction 9: In 2027, Nearly 60% of Adult Consumers Worldwide Will Engage With at Least One Digital Wellness App or Service

• Associated Drivers

• IT Impact

• Guidance

• Prediction 10: In 2028, Global Consumer Spending on Digital Goods and Services Will Reach $1.1 Trillion, Double Spending in 2023

• Associated Drivers

• IT Impact

• Guidance

Advice for Technology Buyers

External Drivers: Detail

• AI Everywhere — Generative AI Takes the Spotlight

• Economic Uncertainty — IT Malaise and Market Volatility

• The Digital Business Imperative — Competitiveness and Outcomes

• Everything as a Service Intensifies — Transforming Models to Drive Change

• Dynamic Work and Skills Requirements — New Work Mode Era

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• Related Research