target audience: TECH BUYER  Publication date: Oct 2023 - Document type: IDC FutureScape - Doc  Document number: # US51290723

IDC FutureScape: Worldwide Future Consumer 2024 Predictions


  • Greg Ireland Loading
  • Kelly Brown Loading
  • Marlanna Bozicevich Loading


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This IDC study contains IDC's top 10 future consumer predictions for 2024–2029.

"The consumer market remains vibrant as established digital services, such as video, audio, and social media, continue to grow, and emerging and evolving ones, such as digital wellness, reshape consumer experiences," said Greg Ireland, research director, Consumer Market Model, Future Consumer Agenda, and TV and OTT Video at IDC. "Consumers are poised to spend over $1 trillion a year on digital goods and services by the end of this current predictions period, signaling tremendous opportunities in the consumer market. Generational differences in terms of technology engagement and technology adoption gaps are key market dynamics to watch."


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