Boost Your ROI with Data-Driven Account-Based Marketing

Are you ready to embrace the future of account-based marketing (“ABM”)?

While ABM has already proven its worth in the world of commercial B2B scenarios, recent developments in user data accessibility and AI-driven content generation are poised to make ABM a mainstream marketing strategy.

When executed effectively, ABM can significantly enhance your marketing ROI and accelerate your sales cycles. What’s more, ABM is equally applicable in both direct-to-buyer and partner-enabled business channels, although ecosystem ABM demands additional effort.

In this comprehensive Planning Guide, you’ll discover:

  • Nine essential steps for successful ABM planning
  • Key decisions and actionable insights for your ABM strategy
  • Crucial inputs needed to formulate a potent ABM plan

Uncover the essential considerations and decision-making inputs required for effective actions by following the nine-step roadmap outlined in IDC’s ABM Planning Guide.

Orientiamo audience e mercati nell'economia digitale

IDC è la principale società di market intelligence, servizi di advisory ed eventi nell'ambito ICT.

Oltre 1,300 analisti offrono competenze globali, regionali e locali in oltre 110 Paesi del mondo. In Italia, IDC affianca i clienti con un team e un portafoglio di soluzioni in grado di soddisfare un ampio spettro di esigenze di business management e di go-to-market, cui si aggiunge un’offerta di eventi nazionali per la vasta platea dei CXO italiani.

IDC è Analyst Firm of the Year

Per il quinto anno consecutivo, uno dei più alti riconoscimenti nel settore delle ricerche di mercato in ambito tecnologico.

Eventi in Italia ed europei

I nostri analisti e la nostra conoscenza per una gamma di eventi dedicati a CIO, dipartimenti IT e funzioni di business.

  • IDC People & Processes at Work Summit 2025

    Milano, Italy | 24 settembre | In-Person

  • IDC Data & AI Summit 2025

    Milano, Italy | 15 ottobre | In-Person

Per maggiori informazioni sui nostri eventi

Scopri i vantaggi di diventare partner di IDC negli eventi, chiedici informazioni sui nostri pacchetti di sponsorizzazione per cogliere i tuoi specifici obiettivi.

Comunicati stampa italiani

Accedi al Media Center di IDC.

Trending

Seguici su LinkedIn per restare aggiornato sui principali trend nell’ambito dell’innovazione digitale, sull’andamento dei mercati IT e sulle iniziative esclusive promosse da IDC in Italia.

Segui IDC Italia

Chiedici come possiamo aiutarti

Accélérez la transformation et l'innovation digitale

Changer la perception que le monde a de la technologie et de ses impacts

Avec plus de 1,300 analystes dans le monde, IDC offre une expertise globale, régionale et locale sur les tendances technologiques et sur les enjeux numériques des différents secteurs d’activité. Avec une couverture de plus de 110 pays, IDC aide les professionnels de l’informatique, les dirigeants d’entreprise et la communauté des investisseurs à prendre des décisions stratégiques et technologiques en se basant sur des données et des analyses factuelles.

Analyst Firm of the Year

IDC a été reconnue comme “Analyst Firm of the Year” pour la cinquième année consécutive. Cette distinction valorise l’expertise sectorielle d’IDC ainsi que la qualité du travail fournie, sur toutes les zones géographiques couvertes

Prochaines conférences en France

Les évènements IDC, dédiés aux DSI, Directions IT et Directions métiers, s’appuient sur l’expertise de nos analystes et sur notre connaissance des marchés technologiques

  • Future Tech Summit

    Location: Paris, France

    13 novembre 2025 | In-Person Format

  • CIO Summit

    Location: Paris, France

    3 décembre 2025 | In-Person Format

Devenez partenaires de nos événements

Que votre priorité concerne la visibilité de votre marque, votre leadership d’opinion ou la génération d’opportunités, les événements IDC sont le point de rendez-vous des décideurs qui souhaitent s’informer sur les tendances du marché, sur les solutions innovantes et échanger avec leurs pairs.

Les communiqués de presse IDC

Retrouvez ici l’ensemble de nos communiqués de presse

Trending

Suivez nous sur Linkedin pour rester au fait des principales tendances de l’innovation digitale, du marché IT français et des initiatives exclusives lancées par IDC en France.

Suivre IDC France

Contactez-nous pour évaluer comment accélérer votre croissance

European government consulting

Monitoring and benchmarking ICT markets to offer economic and policy analysis to EU decision makers

  • Explore

    Consulting and research support to the European Commission and other EU Institutions for the development of research and innovation Strategies

  • Align

    Research and consulting services package for Horizon 2020 collaborative projects in partnership with European Vendors, Research Centres and Academia

  • Engage

    Offline and online stakeholder engagement activities. Organization of thematic events, networking sessions, workshops

Leveraging IDC value for the EU community

From Big Data to Internet of Things, our portfolio covers a wide array of research domains. Explore our current and past research and consulting projects.

Data Spaces – PiSTiS

Promoting and incentivising Federated, Trusted, and fair sharing and trading of interoperable data assets

Data Spaces – UPCAST

Universal Platform Components for Safe Fair Interoperable Data Exchange, Monetisation and Trading

Data Spaces – GREAT

Green Deal Data Space

Data Spaces – PLOOTO

Product Passport through Twinning of Circular Value Chains

Data Spaces – DATA SPACE 4.0

Setting the Pathway Towards a Common European Manufacturing Data Space

High Performance Computing – Graph-Massivizer

Extreme and Sustainable Graph Processing for Urgent Societal Challenges in Europe

Computing Continuum – HiPEAC

High Performance, Edge And Cloud computing

Digital Skills – LeADS

Leading Europe’s Advanced Digital Skills by providing knowledge, guidance and best practices to shape the digital future

Data Spaces – DATES

European Data Space for Tourism

Semiconductors – ALLPROS.eu

Reinforcing Europe’s competitiveness in processors and semiconductors

Big Data – European Data Market

Study on behalf of the European Commission DG Connect

Semiconductors – Semiconductors Market Data by Feature Size, Sector and Region

UNLOCK – UNLOCK CEI

Unlocking the Cloud Edge IoT demand potential in Europe

Digital Transformation (DX) – ATI

Advanced Technologies for Industry

Digital Transformation (DX) – OPEN DEI

Aligning Reference Architectures, Open Platforms and Large-Scale Pilots in Digitising European Industry

Big Data – EUHubs4Data

European Federation of Data-Driven Innovation Hubs

Artificial Intelligence (AI) – AI-SPRINT

AI in Secure Privacy-preserving Continuum

5G – 5G EVE

5G European Validation Platform for Extensive Trials

Cloud Computing – H-CLOUD

Horizon Cloud

Digital Transformation (DX) – eGovernment Benchmarking

Digital Transformation (DX) – ELISE

Leveraging the Power of Location Information and Technologies to Improve Public Services at Local Level

Other – Study on Service Portfolio Development and Business Case for CEF Automated Translation

Language Technologies

Big Data – DataBench

Evidence-Based Big Data Benchmarking to Improve Business Performance

Big Data – e-SIDES

Ethical and Societal Implications of Data Science

5G – Global5G.org

Global Vision, Standardisation and Stakeholder Engagement in 5G

Internet of Things (IoT) – CREATE-IoT

Cross-Fertilisation Through Alignment, Synchronisation and Exchange for IoT

Other – HUB4NGI

An Innovation Hub for the Next-Generation Internet

Cloud Computing – Switching Between Cloud Providers

Big Data – Impact Evaluation of the Open Data Incubator Europe

Explore European Government Consulting

IDC4EU Latest research offers full access to our research materials and documents. Organized by research domain and project, they are regularly updated to provide the latest insights.

eGovernment Benchmark 2022

Aug 28, 2022

The results of the new European Data Market study are out

Jun 30, 2022

Skills for Data: How to Overcome Skills Gaps and Develop Competent Data Professionals

Dec 01, 2021

eGovernment benchmark 2021

Nov 22, 2021

JRC State of the Art Report: Leveraging the Power of Location Information and Technologies to Improve Public Services at the Local Level

Oct 28, 2021

Data-Driven Stories: Data Sharing in Construction

May 19, 2021

European Data Market 21-23, Second Report on Facts & Figures

May 07, 2021

European Data Market 21-23, Digital Sovereignty in the EU: A convoluted Journey

May 07, 2021

European Data Market 21-23, Skills for Data: How to Overcome Skills Gaps and Develop Competent Data Professionals

May 07, 2021

Success Stories and Good Practices

Dec 23, 2020

Evaluation of Business Performance

Oct 31, 2020

Success Stories and Best Practice Guide

Oct 22, 2020

Cloud Computing Portfolio

Jun 24, 2020

Learn more about how IDC research and data can support your business.

Become a Partner of the IDC Xchange Program 2025 and strengthen your marketing strategy.

What is the IDC Community Xchange program?

A unique program comprising exclusive communities of IT senior decision makers and LOBs from Europe’s leading organizations. These networks are built by and for IT and LOB leaders to share ideas and discuss strategies and leadership challenges through peer-to-peer insight and collaboration.

The Xchange Event uniquely combines networking and thought leadership in a groundbreaking way.

Through an original format, the series allow you to connect and reconnect multiple times with prospects throughout the 2-day event.

Xchange Events 2025

  • Utilities Xchange
    March 10-11, Venice
  • Future of Work Xchange
    April 7-8, Vienna
  • AI & Data Xchange
    May 12-13, Vienna
  • CIO Xchange
    October 5-7, Marbella
  • CISO Xchange
    November 9-10, Marbella

Why attend IDC Events

Discover research-backed strategies, practical advice for specific business challenges, inspiring speakers, and real-world use cases — all in one event.

Unlock the power of data with IDC events

Our team of experienced analysts collaborates with handpicked keynote speakers and advisory boards to ensure that you come away with actionable insights to address your most pressing business issues.

  • High-quality, research-backed content

  • Actionable advice from experts and analysts

  • Networking opportunities

  • All technology-related aspects and trends

How are IDC events different?

There are many event organizers, but only IDC has 1,300 analysts worldwide dedicated to curating top-notch content and decades of experience in hosting events for the tech community.

Upcoming events

Our events cover a wide range of technology-related topics, from Security to the Future of Work. We have the right event for you whether you prefer larger conferences or smaller gatherings.

What our customers are saying

IDC’s opening was the perfect way to make technology executives re-assess and consider the new digital landscape and digital organizations' future.

Virtus Health

Being able to explore & learn from associations, non-profit organization (AI Singapore).

Nanyang Technological University

Interesting and knowledgeable panel talks.

WalliesServices

Insightful details from industry peers and good learning.

Malaysia Airports Holdings Berhad

IDC’s opening was the perfect way to make technology executives re-assess and consider the new digital landscape and digital organizations' future.

Virtus Health

For more information about IDC Events

Engage with tech decision makers across Europe

Leverage IDC’s research & event capabilities and Foundry’s renowned tech media brands and reach out to European tech buyers and influencer communities.

Explore all IDC Events across Europe

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IDC Xchange Program | IDC Europe

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Upcoming Events

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Events

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Wallet

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EVENT SPONSORSHIP

Connecting Tech Buyers and Sellers Through Innovative Formats

Unique formats featuring leading-edge content from IDC’s global experts, all built to expand the reach of your business.

Generate interest, build awareness, and win new business.

Bringing tech buyers and sellers together through innovative formats

Our track record

Leverage on IDC’s trusted market research insights, industry expertise and events management capabilities to build thoughtful connections with your target audience at IDC flagship events.

  • 700+ Events

  • 46,000+ End-users

  • 10,000+ Speakers

  • 950+ Partners

  • 70 Countries

Europe flagship events

  • AI and GenAI

  • Cybersecurity

  • Xchange Program

  • CIO Summits

  • Awards

  • Enterprise Solutions

More about our events

We offer clients flexibility based on the type of event that best fits their needs.

Unique content

With locally based analysts in offices across the region supported by regional hubs around the world, IDC is able to create truly world-class events that draw on our extensive expert insights into the dynamic ICT markets that make up this diverse region.

Expert speakers

Each event features respected thought leaders from various sectors of the economy, including technology leaders, business innovators, and IDC analysts, as they deliver unbiased insights into the trends and challenges shaping the region’s ICT environment.

Unrivaled networking

IDC events in Europe attract thousands of senior ICT decision makers annually. These movers and shakers of local & regional markets come to network and discuss ICT issues with their peers, IDC analysts, and renowned business and technology leaders.

Lead generation

By facilitating face-to-face engagements with handpicked ICT and business executives, IDC enables our partners to showcase their latest capabilities, engage in effective business development with influential decision makers, and generate qualified leads that align perfectly with their target customer segments.

Generate interest, build awareness, and win new business.

Connecting tech buyers and sellers through innovative formats

Bringing together IT decision-makers for must-attend technology events.

  • Quality content

    Use IDC’s thought leadership research to position your brand for growth

  • Unique platform

    Drive opportunities and accelerate conversations through data.

  • Maximize ROI

    Engage directly with key decision and target buyers.

  • Unparalleled reach

    Count on IDC’s trusted network to extend your footprint.

Past partners

Upcoming events

Our events cover a wide range of technology-related topics, from Security to the Future of Work. We have the right event for you whether you prefer larger conferences or smaller gatherings.

What our customers are saying

This was one of the best events I’ve ever attended (probably the best). Very close and focused participants, intense but not tedious content/scheduling, and interesting and to-the-point presentations/speeches. Another important thing is that sponsors were there but not to sell something. They were just part of the conversation all the time. Organization was flawless, end-to-end. Thank you for these incredible two days.

I participate regularly in European events, but this is my first European IDC event, and I really enjoyed this format (a little tiring 😊, but that's part of it). The fact that the number of participants is restricted and that it is based on a broad discussion of all topics, allows attendees to not only gain the analysts' view on various challenges, but also to listen to peers, discuss, ask questions, and offer our own vision. In my point of view, this is a winning format! The venue, along with the balance between the commercial activity of the sponsors and rest of the content, made the event a real success! Congratulations!

It was a wonderful conference. It offered valuable insights and was a fantastic networking opportunity. I personally appreciate how well it was structured, with stimulating content in a convenient manner. I will apply the knowledge gained as a data practitioner and share some of the slides with my team. I am thankful for the invite and hope to be part of future IDC events.

I just want to thank you for a wonderful two days in Vienna. 😊 It was again a brilliant event, splendid networking, very good speakers and topics. Charlotte and team, again had perfect organization in a perfect venue.

Thanks for inviting me to the event – I found it very insightful and returned to the office re-energized, with a toolkit of ideas and approaches. I appreciate the time, effort, and thought you and your team invested to make the event so valuable for all the participants.

Thanks for everything. The event was very useful and full of actionable advice. I especially liked the workshops — they were a very good opportunity to share my ideas and promote our community, profession, and common values.

This was one of the best events I’ve ever attended (probably the best). Very close and focused participants, intense but not tedious content/scheduling, and interesting and to-the-point presentations/speeches. Another important thing is that sponsors were there but not to sell something. They were just part of the conversation all the time. Organization was flawless, end-to-end. Thank you for these incredible two days.

Generate interest, build awareness, and win new business.

Focus on key accounts

Define your target accounts with precise insights into company-level budgets and spending.

From a Wallet customer

“Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.”

Learn more about IDC Wallet

Build your TAM

IDC’s Wallet enables your organization to:

  • Identify companies with the right size budget for your IT products and services
  • Effectively allocate resources to markets and accounts with the highest potential return
  • Provide precise strategic and tactical planning
  • View account-level technology spending estimates for companies globally
  • Determine which vendors have the largest share of a company’s spend

Why use IDC’s Wallet?

  • Determine top company targets
  • Improve sales execution
  • Understand IT buying behaviors

What key roles does Wallet help support?

  • Sales
  • Marketing
  • Business Development

Choose the Wallet solution that is right for you:

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