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Improve competitive performance

Analyze unique market scenarios in detail with current and forecast revenue and sales performance data from IDC Tracker®. Strategize and outperform competitors in key technology markets and regions.

From a Tracker customer

“We use this data every month to identify where we can put our business and where we should avoid. It always works out.”

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Plan your strategy

IDC Tracker data provides you with the market intelligence to:

  • Know if your company is gaining or losing share to competitors
  • Identify topics for press releases on your market position
  • Analyze and create internal models based on historical time series data sets
  • Set accurate quotas for your sales team
  • Recognize the areas of opportunity within a specific technology market

What data comes with IDC Tracker?

  • Measure market share performance
  • Track the competition’s digital footprint
  • Stay informed of NA distribution sales

What key roles does Tracker help support?

  • Market Intelligence
  • Strategy and Planning
  • Research and Development

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Your trusted source for worldwide technology market coverage.

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Pinpoint market opportunities

Track and forecast spending for various industries, company sizes, and other key segments with the IDC Spending Guide.

From a Spending Guide customer

“No other research firm has anything close to your large repository of use cases and your willingness to size them has been hugely valuable to us.”

Learn more about IDC Spending Guide

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Size tech buyer spend by industry and technology

The IDC Spending Guide will help you:

  • Set accurate sales quotas by product/market, region and industry
  • Show customers where they need to invest their IT and product development budgets
  • Set goals based on use cases and technologies
  • Identify and forecast growth and magnitude of a given market

Why use IDC’s Spending Guide?

  • Market benchmarking
  • Investment decision-making
  • Thought leadership positioning

What key roles does Spending Guide help support?

  • Market Intelligence and Strategy
  • Marketing
  • Sales
  • Finance
  • Product Management
  • Research

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Your trusted source for worldwide technology market coverage.

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Develop sales pipelines

Gain insights into and monitor significant contracts, including deal sizes, renewal dates, and other details with IDC Services Contracts Database.

From a Services Contracts Database customer

“We’ve been impressed by the aggressive growth of the product, look forward to how you continue to develop the dataset and capabilities.”

Learn more about IDC Spending Guide

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Stay in the know about deal activity

Our IT and business contracts will enable your business leaders to:

  • Enter specific industries and accounts
  • Use benchmarks for proposal generation and negotiations
  • Understand competitors’ capabilities and presence
  • Enhance analysis for sales territory development and partner tracking and assessment

Why use IDC’s Services Contracts Database?

  • Streamline account development
  • Decrease sales cycle duration
  • Identify targeted opportunities for bidding
  • Drive technology adoption among service firms

What key roles does Services Contracts Database support?

  • Sales
  • Product Management
  • Business Development

Services Contracts Database: Worldwide

The annual subscription to IDC’s Services Contracts Database: Worldwide product provides a comprehensive tool for sales enablement and competitive intelligence in the enterprise services and software market.

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Your trusted source for worldwide technology market coverage.

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Technology Market, Provider, and Spending News

Catch up on the latest news and events in world of technology with IDC Press Releases – powered by the data and insight found in IDC Tracker® and IDC Spending Guide products.

Your trusted source for worldwide technology market coverage.

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Optimize channels and partnerships

Visualize complex technology ecosystems with partnership data and dashboards from IDC Channel Partner Ecosystem. Optimize your channels and alliances play to address rapidly evolving dynamics and grow.

From a Channel Partner Ecosystem customer

“The time you are saving me and the team is hard to comprehend, something that took 6+ months is taking a couple of weeks for us to assess now.”

Learn more about IDC Channel Partner Ecosystem

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Enhance your channel strategy

IDC’s Channel Partner Ecosystem (CPE) enables customers to:

  • Identify the strongest potential partners for their products
  • Assess partner activity for expansion areas
  • Determine potential partner strength via IDC’s unique scores and indexes
  • Identify areas of saturation and possible pull-backs
  • Pinpoint competitors’ partnership gap opportunities
  • Locate opportunities for broader coverage across geographies

Why use IDC’s CPE?

  • Assess and recruit new partners
  • Define and improve your channel strategy
  • Determine competitor network
  • Benchmark partners

What key roles does CPE help support?

  • Channels and Alliances
  • Sales
  • Business Development
  • Strategic Planning

Worldwide Channel Partner Ecosystem

In-depth view into the channels and partners of IT vendors. It showcases the interconnections across IT vendor partners, identifying their area of technology coverage, the industries they serve, geographic location data, and much more. This results in a map of channel partners’ service, solution, and geographic coverage.

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Your trusted source for worldwide technology market coverage.

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Map global tech demand

Get your bearings in the global technology landscape with spending and forecast data from IDC Black Book. Power analysis and understanding of ICT markets and emerging spending trends in key regions.

From a Black Book customer

“We love the resources we have from IDC because we continue to learn from them and the data they provide.”

Learn more about IDC Black Book

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Define your customer target

IDC’s Black Book will help your business to:

  • Align your sales strategy and tactics to the latest market opportunities
  • Stay on top of tech market shifts and changes at a global, regional, and local scale
  • Plan for future new or adjacent market expansion
  • Better target go-to-market initiatives

Why use IDC’s Black Book?

  • Refine your TAM
  • View the complete ICT marketplace
  • Adapt to the fast-changing market conditions

What key roles does Black Book help support?

  • Market Intelligence
  • Strategy and Planning
  • Research and Development

Your trusted source for worldwide technology market coverage.

Contact us

European data & analytics solutions

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The confidence in knowing

Our detailed tech market datasets empower insights to keep you ahead of the curve, making informed decisions and driving innovation for your customers.

  • 7B+ Data points

  • 115+ Technologies

  • 550K+ Companies

  • 80K+ Contracts

Data & analytics solutions

Whether you work in market intelligence, strategy, marketing, sales, or channels & alliances, our portfolio provides a toolkit for your organization to:

  • Black Book

    • Refine your TAM
    • Gain a comprehensive view of the entire ICT marketplace
    • Adapt to rapidly changing market conditions
    Learn more

  • Spending Guide

    • Market benchmarking
    • Investment decision-making
    • Establishing thought leadership
    Learn more

  • Tracker

    • Measure market share performance
    • Monitor competitors’ digital presence
    • Stay updated on European distribution sales
    Learn more

  • Channel Partner Ecosystem

    • Evaluate and onboard new partners
    • Define and enhance your channel strategy
    • Identify competitor networks
    • Benchmark partner performance
    Learn more

  • Wallet

    • Identify key company targets
    • Enhance sales execution
    • Gain insights into IT purchasing behaviors
    Learn more

  • Service Contract Database

    • Streamline account development
    • Decrease sales cycle duration
    • Identify targeted opportunities for bidding
    • Drive technology adoption among service firms
    Learn more

IDC's team of over 1,300 analysts worldwide provides extensive global, regional, and local insights into technology and industry trends, covering over 110 countries.

Your trusted source for worldwide technology market coverage.

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Wir denken die Welt neu mit Blick auf die Auswirkungen von Technologie auf Wirtschaft und Gesellschaft

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IDC ist der weltweit führende Anbieter von Marktinformationen, Beratung und Events für die IT-, TK- und Consumer-Tech-Märkte

Mit mehr als 1,300 Analysten auf der ganzen Welt bietet IDC globales, regionales und lokales Fachwissen über Technologie- und Branchentrends in über 110 Ländern. IDC hilft IT-Professionals, Führungskräften und Investoren seit fast 60 Jahren dabei, faktenbasierte Technologieentscheidungen zu treffen und ihre Geschäftsziele zu erreichen.

IDC – Analystenhaus des Jahres

Bereits zum fünften Mal in Folge wurde IDC eine der höchsten Auszeichnungen im Bereich der Technologiemarktforschung verliehen.

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Events in der DACH-Region

IT- und Business-Entscheider in Deutschland, Österreich und der Schweiz erfahren von führenden Experten und Analysten alles über die neuesten Trends und Themen, die zukunftsweisende Business-Imperative prägen.

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  • IDC Cybersecurity Summit

    Standort: Köln, Germany

    9. September 2025 | In-person

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  • IDC Cloud Summit

    Standort: Frankfurt, Germany

    28. Oktober 2025 | In-person Format

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Werden Sie Event-Partner

Ganz gleich, ob Ihr primäres Ziel darin besteht, Ihre Markenpräsenz zu steigern, Ihre Vordenkerrolle zu untersteichen oder neues Business zu generieren: IDC-Events sprechen hochrangige Entscheidungsträger an, die sich über Markttrends und innovative Lösungen informieren und offen für neue Geschäftsbeziehungen sind.

Pressemitteilungen

Immer auf dem neusten Stand. Weitere Presseinformationen finden Sie in unserem Media Center.

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News

Informieren Sie sich jetzt über die wichtigsten IT-Trends in Europa. Hier finden Sie weitere aktuelle Informationen zu Technologie und Innovation.

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About IDC Lead Generation Tools

A web-based tool that is custom built, interactive, and developed to engage your prospects and customers. This is a self-service, quick assessment tool based on IDC research that ties in your solution’s benefits through an interactive experience. The user experience concludes with a personalized report emailed upon registration.

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Why choose a Lead Generation Tool?

  • Capture leads through compelling content and a user-friendly experience

  • Enable sales to have a short, targeted conversation with prospects and provide an immediate view into benefits and savings

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About IDC’s Economic and Sustainability Impact Analysis

IDC’s economic and sustainability impact analysis is a storytelling mechanism designed to quantify and demonstrate your overall economic impact as an organization, as well as highlighting social and environmental impact. Used in campaigns, IDC’s economic impact model is powerful thought leadership content that positions your company as a catalyst for social good and a creator of opportunity in local economies.

Why choose an Economic and Sustainability Impact Analysis?

  • Demonstrate the opportunity your technology delivers to generate business revenue and jobs

  • Build brand equity with authorities and attract extended media coverage

  • Create awareness that your organization is driving growth in a sustainable way, through measurable outcomes

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