Brian Clarke, Group Vice President of IDC's Pricing Evaluation and Sourcing Advisory Services, is responsible for managing a portfolio of research products and a research team that follows the value of IT equipment. His services encompass the Pan-American, European and Asia/Pacific markets and are used by all of the major technology vendors to assist them in establishing successful price and product positioning strategies, by dozens of lessors and financial institutions to predict the residual risk of their portfolios and by hundreds of corporate technology buyers who want to make informed purchase and lease decisions. Mr. Clarke is an advisor and manager in product development, sales and marketing, and financial management, as well as research content and analysis. He also serves on IDC's management committee.

Mr. Clarke designs and coordinates a variety of custom and special research projects and services that focus on the physical and financial management of IT equipment. His opinions are often quoted in numerous business and daily newspapers, and his expertise is often called upon to present at IDC, industry and customer events around the world.

Mr. Clarke has spent over 25 years at IDC providing vendors and end user customers with an understanding of the complex and ever changing industry pricing structures developed from regular advisement to customers on purchasing, contracts and other deal related matters.  He holds a degree in Business Administration with a concentration in Management Information Systems from Babson College in Wellesley, Massachusetts.