Brian Clarke, Group Vice President of IDC's Pricing Evaluation and Sourcing Advisory Services, is responsible for managing a global portfolio of research services examining the value of information technology equipment, software and services. Mr. Clarke developed several innovate research practices and tools that bring an understanding to complex and ever changing pricing structures resulting from digital transformation.

BACKGROUND

Mr. Clarke consults on pricing and financing strategies to IT manufacturers, and reviews purchasing, contracts and provides deal analysis to technology buyers.  Recent projects include helping software vendors evolve from perpetual to cloud based pricing, and providing technology buyer’s with guidance on how to measure and compare on premise costing with cloud and other utility-based solutions.

EDUCATION/INDUSTRY ACCOMPLISHMENTS

·         Over 25 years’ experience, advising on IT pricing and procurement issues

·         B.S with honors in Business Administration with a concentration of Management Information Systems from Babson College

·         Speaker at industry vendor, pricing and procurement events