Lars Goransson is responsible for IDC's Canadian operation as Managing Director. IDC Canada's product and services offerings provide the Canadian IT community with market based research across the value continuum of budgeting & planning, marketing awareness and lead generation, and measurement and performance management.

In addition to his role as Managing Director, Lars actively manages IDC Canada's Custom Solutions group. IDC Canada's Custom Solutions Group is responsible for managing large custom research projects and proprietary consulting activities with IDC's clients.

Prior to his role as Managing Director, Lars has held a number of senior analyst and management roles since joining IDC in 1996, most recently as General Manager & Group VP. Prior to managing the Custom Solutions Group, Lars managed IDC Canada's Services Research Group.

Mr. Goransson is a graduate of the School of Business, Economics and Law at the University of Gothenburg in Sweden.  Lars is also a board member at the Canadian Channel Chiefs Council (C4) and chairs the Research Committee.  He is a certified Project Management Professional (PMP) and a member of the Canadian Association of Management Consultants (CAMC).  

Follow Lars on Twitter @lgoransson.