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Lars Goransson

General Manager & Group Vice President , IDC Canada

Lars Goransson is responsible for IDC’s Canadian operation as General Manager and Group Vice President. IDC Canada’s product and services offerings provide the Canadian IT community with market based research across the value continuum of budgeting & planning, marketing awareness and lead generation, and measurement and performance management.

Lars also actively manages IDC Canada’s Custom Solutions Group and Practices Research groups. IDC Canada's Custom Solutions Group is responsible for managing large custom research projects and proprietary consulting activities with IDC's clients.

Prior to his role as General Manager, Lars has held a number of senior analyst and management roles since joining IDC in 1996, most recently as VP, IDC Canada Consulting and Practices. Prior to managing the Consulting and Practices groups, Lars managed IDC Canada’s Services Research Group.

Mr. Goransson is a graduate of the Gothenburg School of Economics in Sweden. He is a certified Project Management Professional (PMP) and a member of the Canadian Association of Management Consultants (CAMC).

Follow Lars on Twitter @lgoransson.

This IDC Presentation provides a recap of our Canadian predictions web conference held on December 7, 2016. IDC Canada's predictions track one of the biggest ICT stories of our time: the continuing emergence and evolution of the 3rd Platfor...
Business Strategy: Mobile Payments in Canada — 2016 Status Update

Feb 2016 - Business Strategy - Doc # CA40652216

by: Robert Smythe,  Lars Goransson

This IDC Financial Insights report provides an update to IDC Financial Insights' May 2014 report that examined the current status of mobile payments in Canada and how they might evolve in the future (see Business Strategy: Mobile Payments a...
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