Smartphone Vendors' Online–Offline Go–to–Market Strategy in Southeast Asia

May 2020 | Market Presentation | Doc # AP46225220

By: Will WongResearch Manager, Angela Jenny V. MedezMarket Analyst, Teerit PaowanMarket Analyst, Kiranjeet KaurSenior Research Manager, Client Devices, IDC Asia/Pacific, Ahmed M. AhmedMarket Analyst, Risky FebrianMarket Analyst, Thanh Vo

This IDC Presentation provides case studies of smartphone vendors' key online–offline go-to-market (GTM) strategies in Southeast Asia and determines their business impact and implications. This presentation will help both smartphone vendors...

IDC's Worldwide Mobile Phone Tracker Taxonomy, 2020

Apr 2020 | Taxonomy | Doc # AP46213317

By: Sangeetika SrivastavaSenior Market Analyst, Worldwide Mobile Device Trackers, Ryan ReithProgram Vice President, Worldwide Mobile Device Trackers, Nabila PopalResearch Director, Worldwide Tracker Team, Jay ChouResearch Manager, Worldwide Client Devices Tracker, Simon BakerProgram Director, Mobile Phones/Consumer Devices, IDC EMEA, Francisco JeronimoAssociate VP, Devices, IDC EMEA, Kiranjeet KaurSenior Research Manager, Client Devices, IDC Asia/Pacific, Natalia MilkoSenior Research Analyst, European Mobile Devices and Ukraine & Kazakhstan, Steve YangSenior Analyst, Communications & Mobility, Anthony ScarsellaResearch Manager, Mobile Phones, Marta PintoResearch Manager, European Mobile Devices, Akira SugawaraSenior Market Analyst, PC, Mobile & Client Solution, IDC Japan, Ramazan YavuzResearch Manager, Systems and Infrastructure Solutions, MEA, Will WongResearch Manager, Ahmed M. AhmedMarket Analyst, Paola SorianoDirector, Consumer and Commercial Devices, Latin America, Ricardo MendozaSenior Analyst, Mobile Devices, Latin America, Raquel de Condado MarquesResearch Analyst, IDC European Mobile Devices

This IDC study provides a comprehensive overview of and definitions for the mobile phone market. The definitions provided in this document represent the scope of IDC's mobile phone research. This taxonomy outlines market segmentations and m...

Asia/Pacific (Excluding Japan) Quarterly Mobile Phone Market Qualitative Analysis, 4Q19

Mar 2020 | Market Presentation | Doc # AP46123920

By: Ahmed M. AhmedMarket Analyst, Kiranjeet KaurSenior Research Manager, Client Devices, IDC Asia/Pacific, Will WongResearch Manager

This IDC Presentation provides a graphic overview of the state of the mobile phone market, including smartphones and feature phones, in Asia/Pacific. Figures include units per product category, screen size segment, and top vendors according...