target audience: TECH BUYER Publication date: Oct 2021 - Document type: IDC FutureScape - Doc Document number: # US48297921
IDC FutureScape: Worldwide Future Consumer 2022 Predictions
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Abstract
This IDC study presents top 10 predictions for future consumers for 2022.
"The pandemic has dramatically accelerated consumer digital transformation, creating a wealth of opportunities for consumer-facing companies," said Tom Mainelli, group vice president, IDC's Devices and Consumer Research. "Success will require many organizations to fundamentally rethink the way they approach the consumer and the way they design and sell future products. The top 10 predictions are an attempt to provide some guidance in the ways we expect consumer attitudes to evolve in the coming years."