target audience: TECH SUPPLIER Publication date: Apr 2023 - Document type: IDC Survey Spotlight - Doc Document number: # US50562623
How Does Interest in AI to Improve Customer Experience Vary for SMBs Based on Company Size?
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Abstract
This IDC Survey Spotlight examines how interest in AI to improve customer experience (CX) varies by company size among SMB organizations (<1,000 employees) and highlights an interesting bifurcation of the market. AI seems to be the latest buzzword across the tech industry; however, savvy marketers and innovative martech vendors have been implementing this technology for years. As such, new investment in AI to improve business operations and the customer experience may fall to a lower priority among other data analytics and automation priorities.