target audience: TECH SUPPLIER  Publication date: May 2023 - Document type: IDC Survey Spotlight - Doc  Document number: # US50641223

Generative AI Could Boost Innovation and Pave the Way for Disruptive Business Models and Applications

By:  Avinash Naga Loading


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This IDC Survey Spotlight reveals that generative AI (GAI) can change the way businesses access, consume, and analyze information, which will impact the speed and quality of decision making.

Generative AI can improve marketing use cases, enabling brands to accelerate the delivery of personalized content to their target audience.

Generative AI will be a game changer for businesses across all verticals and has the potential to change the way they operate. New uses cases and scenarios will emerge with the advancements in training and processing of AI models.


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