IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC Tech Buyer Presentation describes a step-by-step framework for choosing a foundation model for a given generative AI (GenAI) use case. Selecting the appropriate foundation model is crucial as it will be at the heart of the GenAI ...
This IDC Tech Buyer Presentation provides insights from several presentations that IDC delivered at CIO forums/roundtables as well as in meetings with tech industry leaders in the summer of 2024. They focused on the barriers to greater rollouts ...
This IDC Survey, conducted in July 2024, uncovered insights into the technology choices that enterprises are making to support the development and deployment of GenAI. The Survey also uncovered some nuances between the needs of large and ...
This IDC Tech Buyer Presentation describes the capabilities required in a future AI platform that will allow enterprises to develop and deploy applications that employ both generative AI and predictive/prescriptive AI. This document also ...
This IDC Market Analysis Perspective offers an overview of AI and generative AI (GenAI) trends, with a focus on the market shares of the AI platforms and generative AI software services market segments.
This IDC Survey Spotlight highlights the results of IDC's GenAI Technology Trends Survey, conducted in July 2024. The survey found that early adopters of small language models realize quality and accuracy benefits, with ...
This IDC Tech Buyer Presentation outlines five important AI strategies that support IT transformation, including the adoption of AI-driven tools in the IT organization as well as new responsibilities and technologies that IT teams must support ...
Cisco Live and Splunk .conf, the annual conferences for both companies, coincidentally occurred in subsequent weeks in Las Vegas, following the recent close of Cisco's acquisition of Splunk on March 18. Both companies used the events to ...
There is no doubt that Cisco serves as a bellwether when it comes to networking, security, and unified communications. All three were front and center at last year's Cisco Live US (CLUS), an event that strongly emphasized tactical advancements ...
This IDC Survey Spotlight examines the foundation model choices that enterprises are using now compared with the choices they expect to make in the next two years. This document is based on research from IDC's Worldwide Generative AI ...
This IDC Survey Spotlight examines a data point from IDC's Future Enterprise Resiliency and Spending (FERS) Survey, Wave 10, regarding how many observability tools enterprises use. Analyzed by company size, the data point indicates ...
This IDC Survey examines trends related to the intersection of observability and security, particularly when it comes to tooling, collaboration, and use cases. The presentation draws on research gathered during three separate IDC surveys ...
This IDC Survey collected enterprise insights during 4Q23 into trends in AIOps and observability adoption. The research reveals trends related to spend, observability data management, AI, and tools consolidation and interest in observability ...
This IDC Survey uses survey data collected in late 2023 to analyze the current state of site reliability engineering (SRE) in large enterprise technology organizations. The research provides a quantitative perspective across several key ...
This IDC Tech Buyer Presentation highlights generative AI (GenAI) use case examples for the IT operations discipline. It is focused on 4 key pillars that are end-user experience, service performance, FinOps, and service automation with 17 ...
This IDC Market Note details announcements made at Dynatrace's annual customer conference, Perform 2024, and offers insight into the company's potential impact on the market.
This IDC study provides insight into the worldwide application performance monitoring (APM) software market for 2022, including total revenue, top vendor market share, and growth rates. The study also includes vendor revenue for 2021.
“APM ...
This IDC Tech Buyer Presentation provides a quick situational overview and actionable guidance for tech leaders on how to deliver innovative software-driven products and services with a software innovation factory.
Digitally innovative ...
本調査レポートは、Generative AI(生成系AI:以下、GenAI)ソフトウェアシステム市場に関連する技術を体系的に評価している。
「GenAIは、コンテンツ制作、製品デザイン、顧客エクスペリエンス、問題解決の領域において、エキサイティングな可能性を見せた。気候変動、貧困、飢餓、病気など、世界最大の問題のいくつかを解決する可能性を秘めている。GenAI技術が進化し続ける中、責任を持ってその力を活用し、社会にプラスの影響を確実に与えることが不可欠である。顧客はこの調査を利用して、ビジネスがどのような影響を受けるかについて、より効果的な将来へのロードマップを構築できる」とIDC、AI ...
In a series of announcements, observability vendor Chronosphere adds logging to its offering set, complete with a pipeline management product designed to help customers reduce costs associated with their existing logging tools. The announcements ...
This IDC Survey presents the worldwide monthly technology investment monitor for November 2023. IT leaders closed out 2023 in a challenging position. They became more concerned about potential economic disruptions in 2024, but they also ...
This IDC Market Perspective discusses the high cost of ownership, which is a significant barrier for organizations implementing artificial intelligence for IT operations (AIOps) with nearly 40% of large enterprises citing it as a concern. ...
This IDC Market Presentation examines common personas and organizational models that enterprises are adopting as their cloud adoption evolves. It offers sample descriptions of personas that typically buy, influence, or use observability ...
This IDC Survey Spotlight examines a data point from the AIOps and Observability Survey, October 2023, about ways that large enterprises regard the monitoring and observability offerings from their public cloud providers.
...This IDC Survey presents select results from IDC's 2023 Future Enterprise Resiliency and Spending (FERS) Survey, Wave 10. Contained survey data indicates the current state and future movement of observability technologies, ...