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Phil Goodwin

Research Director, Storage Systems and Software

Phil Goodwin is a Research Director within IDC’s Storage Systems and Software research practice. He provides detailed insight and analysis on evolving industry trends, vendor performance, and the impact of new technology adoption. Mr. Goodwin is responsible for producing and delivering timely, in-depth market research with a specific focus on Data Protection, Business Continuity and Disaster Recovery, and Data Availability. Mr. Goodwin takes a holistic view of these markets, and covers risk analysis, service level requirements and cost/benefit calculations in his research.

Mr. Goodwin brings with him more than 30 years of IT industry experience. He has covered the storage market since 1997 with a particular focus on the data protection market. He has worked in product management roles in which he defined product requirements, assessed market size and potential, and formulated go-to-market strategies for numerous storage products. Mr. Goodwin has also been an industry analyst at META Group, the founder of Diogenes Analytical Laboratories - an independent market assessment firm. His most recent role was at Cognizant Technology Solutions as a storage architect consulting to large scale IT organizations. Having been on "both sides of the ball,” Mr. Goodwin has experience advising both vendors to define market–winning solutions and IT organizations on effective data protection and availability strategies.

Mr. Goodwin has a Master of Technology Management and a BSBA in Marketing, both from the University of Denver.

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