target audience: TECH SUPPLIER  Publication date: Dec 2023 - Document type: Market Presentation - Doc  Document number: # AP51465423

IDC FutureScape: CIO Agenda 2024 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders


  • Franco Chiam Loading
  • Finn Li Loading
  • Sandra Ng Loading
  • Lianfeng Wu Loading


  • 8 slides

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This IDC Presentation provides IDC's guidance for the 2024 CIO agenda. Sales and marketing strategies should emphasize how their products or services can facilitate digital transformation for organizations supporting CIOs. Understanding these CIO priorities can develop targeted solutions, strengthen benefits, and ease integration. Adapting to these evolving changes and presenting solutions that address these challenges and opportunities will be essential for success.


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