target audience: TECH SUPPLIER  Publication date: Nov 2023 - Document type: IDC Survey - Doc  Document number: # EUR151344823

GenAI in EMEA: Organizational Awareness, Readiness, Commitment


  • Neil Ward-Dutton Loading
  • Andrew Buss Loading
  • Luis Fernandes Loading
  • Penny Madsen Loading
  • Melih Murat Loading
  • Jack Vernon
  • Ewa Zborowska Loading


  • 34 slides

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This IDC Survey shares key findings from the IDC's Global GenAI Awareness, Readiness, Commitment (ARC) Survey, with a focus on EMEA. A larger series of IDC reports based on GenAI ARC Surveys is investigating the implications of GenAI across regions, technologies, and industries. This survey of 1,363 respondents in North America, Asia/Pacific, and EMEA was conducted in August 2023, while IT leaders were deeply engaged in assessing the implications of GenAI for their organizations and working on their road maps through 2024.

The GenAI ARC Survey investigates how IT and business leaders in enterprises around the world are assessing GenAI's potential impacts on their organizations in the next 18 months. It explores enterprise leaders' GenAI road map plans as well as the potential challenges and risks that GenAI poses for organizations.

The GenAI ARC Survey also assesses C-suite engagement with IT leaders when it comes to GenAI investments and challenges, including spillover effects that GenAI will have on other technology areas. It highlights areas in which IT leaders believe GenAI will require investments in new talent and new skills. It provides a current snapshot of GenAI's effects on IT and business leaders' evaluation of tech providers as well as how GenAI affects their evolving requirements for infrastructure, platforms, staffing, and professional services.

53% of EMEA organizations are exploring or testing GenAI, while 21% are making concrete investment plans. The 21% of respondents that are already making significant investments in GenAI are driving current product/service developments across the IT industry. 37% of EMEA organizations either say GenAI has already disrupted their businesses or believe it will do so significantly in the coming 18 months.


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