Data Analytics for Small and Medium-Sized Businesses: Go Deep, Go Broad, Go Deeper
Oct 2021 | IDC Perspective | Doc # AP47764422
By:
Dylan Yap
Associate Market Analyst, Jessie Danqing Cai
Associate Research Director, Christopher Lee Marshall
Associate Vice President, Celeste Narvaez
Senior Program Manager, Sabrina Tamayo
Program Manager
For small and medium businesses (SMBs), data and analytics are especially crucial given their limited resources. However, SMBs also face unique challenges in their implementation of data and analytics. This IDC Perspective examines how anal...
