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Alejandro Florean

Vice President Consulting & Strategic Solutions, Latin America


Alejandro Floreán is an ICT market consultant leader in Latin America. He’s an expert of strategic planning, competitive intelligence practice and adoption of new technologies.

Mr. Floreán is responsible for managing the consulting practice in Latin America due to his extensive knowledge in business and technology solutions, cloud strategies to end users and ICT providers, BPO services and market research for the demand and supply of IT Industry.

He was a pioneer in IDC Latin America in implementing business value strategies for ICT technology, occupying the leadership of GMS & Conferences in Mexico and Latin America

Alejandro Floreán is a frequently featured speaker at IT Industry events in Latin America and the United States.

Alejandro Floreán holds an Engineering Bachelor Degree at Electronic Communications from the “Instituto Politécnico Nacional” and he is enrolled in the Business Management Program of the “Universidad de las Américas” in Mexico. He has the ITIL Essential certification.


This IDC Perspective summarizes the trends around industry cloud in Latin America. This analysis discusses the industry cloud market, its definition and relevance, the rapid adoption in Latin America, the most demanding industries, and majo...
IDC forecasts a total spending of US$358.2 million with a 56.2% compound annual growth rate (CAGR) in cognitive systems in Latin America by 2020. The distribution of such spending by industry sets the financial services segment at the top w...
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