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Hirotoshi Asano

Senior Market Analyst, PC, Mobile & Client Solution, IDC Japan

Hirotoshi Asano is a Senior Market Analyst for IDC's Japan Personal Computing group, based in Tokyo. Asano plays a key role in driving IDC's Japan Quarterly Model Analysis from a research, process, and product development perspective. This involves critical research coordination and management internally as well as being a strategic interface with IDC's Japan clients. In his role, he covers research into Japan's PC market, tracking quarterly PC shipments, vendor strategies, competition, and market analysis, delivering strategic insights to help IDC's clients achieve their key business objectives. Asano also serves as an integral representative on IDC's worldwide research team.

Prior to joining IDC, Asano was responsible for Product Marketing of optical drive and PC peripherals at Shinano Kenshi Co., Ltd. (Plextor) for 15 years. He was instrumental in developing the special functions in the CD/DVD Drive as a product differentiator. Previously, he had worked with a PC vendor for 6 years where he was involved in IT consulting sales of MRP systems for the electric industries.

IDCでは、企業におけるポータブルPCの利用方法、望ましい仕様、ポータブルPCの選定基準に関し、2017年9月に法人を対象としたユーザー調査を実施した。本調査レポートでは、同調査データを基に、持ち出しが可能なポータブルPCの今後の増減について、「働き方改革」の取り組み状況から分析している。
本調査レポートは、2017年9月にIT担当/責任者およびPC購入に関し決定権がある企業の回答者を対象に、Windows 7 EOSに向けた認識やWindows 10への切り替え方法に関しユーザー調査を実施した。本調査データを基に、Windows 10への切り替えスケジュール、PC稼働台数に対するWindows 10累積台数比率などを分析している。2020年1月に予定されているWindows 7の延長サポート終了(EOS:End of Support)に向け、2014年のWin...
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