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Jitesh Ubrani

Senior Research Analyst, Worldwide Mobile Device Trackers

Jitesh is a Senior Research Analyst for the Worldwide Mobile Device Trackers, including Wearables, Augmented Reality (AR), Virtual Reality (VR), Tablets, and Phones. The team focuses on the market sizing, forecasting, and analyzing trends to provide insight into the competitive landscape of the worldwide mobile industry.

Prior to joining IDC in 2012, Jitesh was part of the Market Analysis and Intelligence team at Bell Mobility, one of Canada’s largest telecom service providers, where his role focused on understanding smartphone adoption and usage as well as consumer purchasing behavior.

Mr. Ubrani holds a bachelor of commerce degree with a major in Economics from Ryerson University and is currently based in Toronto, Canada.

Amazon's move to acquire Ring, its new partnership with Best Buy, and the launch of Alexa Skill Blueprints strengthen Amazon's competitive position in the smart home market. Collectively, these latest announcements place pressure on Amazon'...
Following multiple leaks online for nearly a month, Fitbit officially took the covers off its first true smartwatch dubbed the Ionic. It’s the first to have third-party applications (unlike its other fitness trackers, including the Blaze wa...
This IDC study provides a comprehensive overview and definitions for smart home devices. The definitions provided in this document represent the scope of IDC's smart home devices hardware research.This taxonomy outlines market segmentations...
This IDC Market Note offers a North American view of the burgeoning earwear category of wearables also referred to in the industry as "hearables." IDC uses the example of two earwear manufacturers as precedent to build on for the devices we...
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