Shari Lava

IDC
Analysts
Current: Shari Lava

Shari Lava

Research Director, SMB

Analyst Research

Understanding the Needs of the Global Small and Medium-Sized Business Market

May 2020 | Market Presentation | Doc # US46393020

By: Shari LavaResearch Director, SMB, Shawn FitzgeraldResearch Director, Digital Transformation Strategies

This IDC Market Presentation summarizes the global small and medium-sized business (SMB) market size by small and medium-sized businesses including microbusinesses where available to help suppliers understand the global market opportunity o...
COVID-19 Means Small and Medium-Sized Businesses Are Focused on the Digital Brass Tacks of the Customer Journey

May 2020 | Market Perspective | Doc # US46237119

By: Shari LavaResearch Director, SMB, Juliana BeauvaisResearch Manager, Enterprise Applications, Mickey North RizzaProgram Vice President, Enterprise Applications and Digital Commerce

This IDC Market Perspective discusses the impact of COVID-19 on the SMB and the imperative to focus on the essentials of the customer journey during challenging times. While many SMBs are facing challenging times, those that have put more f...
Small Businesses Must Add Essential Digital Marketing and Sales Capabilities to Mitigate Impacts of COVID-19

Apr 2020 | IDC Survey Spotlight | Doc # US46221619

By: Shari LavaResearch Director, SMB

This IDC Survey Spotlight discusses the need for digital marketing and sales capabilities in small businesses to mitigate the impacts of COVID-19. Only 43.4% of small businesses have ecommerce capabilities, and only 24.1% were planning to i...