IDC PlanScape: Investing in Innovation Management Platforms for Retail
Mar 2021 | IDC PlanScape | Doc # EUR147531820
By: Giulio Raffaele Research Manager, Retail Insights, IDC Europe, Filippo Battaini Head of IDC Retail Insights, Europe, Ornella Urso Senior Research Analyst, IDC Retail Insights
This IDC PlanScape identifies the main drivers (why), foundational elements (what), key actors (who), and business outcomes (how) that retailers should consider regarding the opportunity to invest in an innovation management platform (IMP)....